The [A] & Kentico Association Advantage
The Power of Marketing Automation for Associations
“Companies need to understand each customer … Marketers also must understand what the customer is trying to do at that particular moment … Therefore, personalization and contextual marketing are linked … Marketing automation sits right in the middle of research to personalize and research to measure outcomes and should be well integrated with both.” - Judith Lamont, Ph.D. and Research Analyst, KMWorld, "Marketing Automation’s Role in Personalization and Contextualization”
Kentico is a Microsoft Gold Certified Partner with 1,150 digital-solution partners powering 18,000 websites in 90 countries. [A] is content technology integrator with proven experience delivering operational cost savings, faster time to market and revenue generation.
Key Features and Benefits
- Integration with AMS and improved member insights
- Authentication and access control
- Profile management, including individual, organization and relationship management
- Membership management, including join and renewal
- Event registration, including anonymous registration and group bookings
- Donations, both one-off and regular giving sign up
- Directories, like Find-A services or searchable member directories
- Social integration, for Groups, Forums, Friends, etc.
The [A] and Kentico Advantage
Managing association digital properties
Quickly create, edit and organize pages, ads, RSVP events, forms and more, all in real time. With Kentico's CMS, managing websites is easy and intuitive.
Create, edit and organize pages, ads, forms and much more.
Kentico also makes membership management simple and publishes in real time, making information immediately available.
Using Kentico’s powerful CMS, many membership tasks are simplified, and in many cases, actually automated.
Kentico CMS supports a wide array of content types, including audio, video, web pages and much more.
Associations are natural social networks. Connect digital properties powered by Kentico to any of the popular existing social networks, or better yet, create a custom-built social network exclusively for members.
Kentico builds numerous marketing tools into the CMS, including some that work 24/7 with no additional demand on time or workload.
Kentico includes various marketing tools in the CMS, including tools for community building.
Accept payment for membership dues, collect event registration fees and build and sell merchandise from the online store.
Kentico can also help cut back on the labor costs and time it usually takes waiting for publishing, giving associations a better chance at keeping up with the progress of the market.
1-click membership renewal
When it is time for our members to renew, how many calls do we get with members unable to remember their credentials, or the email address they had provided? With Kentico, send members a personalized URL that enables them to renew their membership without any need to log in.
No more barriers, no more calls—just quick renewals and happy members. Enjoy complete control over the way a member is presented with their bill and the process they need to follow for renewal.
1-click event registration
Send anyone a personalized invitation to a specific event. When the customer returns to the registration page, they will see the special offer configured just for them and register without any need to log in or remember credentials.
Improve occupancy rates at events by making special last minute offers to specific customers, or run individual campaigns for special events or training courses. All the barriers of the need to remember credentials are removed and the only decision that the customer needs to make is how to pay.
Every step of the renewal process is completely automatic. Renewal notice, reminders, acknowledgments, welcome and renewal—any associated communication is covered allowing association leaders to focus on the important stuff—more members.
Every communication in the registration cycle can be automated, from targeted invitations, booking confirmations, invoices, to attendance reminders and surveys.
Kentico and Mobile
Whether customers are browsing from a smartphone or tablet, association websites must be responsive to match the device being used, load quickly, and provide a great member experience. Kentico CMS comes with built-in responsive design capabilities, enabling the creation of a dynamic website experience on any device.
With the responsive design capabilities of Kentico CMS, association website designs will automatically adapt to different screen sizes, and translate to a mobile platform from the desktop version easily.
Preview website on various screen sizes
With the mobile preview option, content administrators can preview how the website will appear on different devices and screen sizes within the Kentico CMS. Save valuable time and be able to adjust content immediately as needed.
Advanced device detection
By implementing 51degrees.mobi device data, association website will automatically detect the device being used by the visitor. This integration ensures not only that site pages will render properly on any device, pages will also load faster as the mobile framework adjusts for bandwidth, signal strength and other variables.
Faster load times with automatic image resizing
All images on each page automatically fit to the visitor’s device, dramatically reducing the site’s load time and replacing the need for resizing images manually.
Customizable mobile layouts
In addition to responsive design, developers can also control web page layout on the server side. Defining specific mobile layouts for particular device profiles ensures that pages contain only content that is actually rendered, thereby reducing load times. This is also useful for websites originally built without mobile devices in mind.
Custom Mobile Apps
Looking for an even more custom mobile solution? [A] can create custom native mobile application that tailors members' experiences across all channels using Xamarin, a framework and toolset for writing native Android, iOS, and Windows apps.
[A]'s highly-sophisticated content models help extend content strategy to mobile touchpoints and interactions. Everything ties back with secure, standards-based web services and our Custom Content API.
Benefits of native mobile apps:
- Task-focused user experience
- Integration with device-specific capabilities (geo-location, notifications, etc.)
- Harmonizing with other native device apps for a seamless experience
- Brand visibility both in the device itself and in app stores
- Ability to reach potential members in the ever-growing mobile market
The [A] and Kentico Association Advantage
Kentico's full set of integrated solutions, including Web Content Management, Online Marketing, E-commerce, Online Communities and Intranet and Collaboration, deliver much more out-of-the-box functionality than other CMS systems. Combined with [A]'s strategic integration and content engineering expertise, implementing an enterprise-grade, intelligently designed marketing system becomes manageable and affordable for businesses of all sizes.
Leveraging Kentico's 450 web parts, easy customization and fully-documented API, [A] drives value for customers and partners by cutting development time in half and delivering actionable data that helps in the creation of successful campaigns for boosted brand affinity, conversion rates, and profits.
[A] is a content technology integrator with proven experience delivering operational cost savings, faster time to market and revenue generation. National association clients include sporting bodies, advocacy groups, trade groups, accrediting bodies representing millions of members. We are dedicated to demonstrating how digital marketing and the related technologies can improve the bottom line — an important step to gaining the support of executives and board members.