Content Engineering for a Multi-Channel World

Content Engineering

Discover why intelligently engineered content is critical to successful customer experience management.


The content engineer will soon become a mainstream imperative for any content technology business unit. Examine the skill sets of a content engineer, understand the value, and hire the best. Discover how to build a workflow among marketing and technical teams to orchestrate intelligent content.

Discover the function and responsibilities of the content engineer.

Learn to communicate and demonstrate the business value of the content engineer.

Understand how to integrate the content engineer into existing workflow.

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[A]: The Content Intelligence Service

[A] partners with enterprise leaders to reach more channels, grow the value of content assets, and streamline omnichannel production and publishing. The largest and most complex organizations use [A] to compete in a multichannel, multimodal, AI-driven world. Learn more about [A] at