Semantic Systems for Customer Experience Publishing
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Organizations too often overlook the impact semantic practices have in enabling next-generation customer experiences. Smart personalization and controlled content reuse flourish using this worthwhile and ultimately necessary investment. See how semantic systems power publishing workflows and generate recurring value for customers and teams.
Join us for this free, one-hour presentation as we walk through the role of semantic platforms within an effective content supply chain.
Cruce Saunders and Mike Doane lay out the benefits of dedicated semantic practices and describe where your organization or team can start this process.
- How semantic systems enable intelligent customer experiences.
- The role of semantic platforms within an effective content supply chain.
- The first steps you can take to build a semantic practice.
More About The Content Wrangler
The Content Wrangler
covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language.
The original broadcast was hosted by the Content Wranlger on the BrightTALK platform
About the presenters
is a senior level university lecturer and information management consultant with a deep background in information science, semantics, information architecture and content strategy. He has many years of experience in creating and implementing information architectures and content management systems for all types of online experiences.
As the Semantic Practice Lead at [A], Mike works with clients to develop taxonomies, thesauri, knowledge graphs, and ontologies for use in all types of enterprise systems. His work with clients include many vertical businesses/industries, such as legal, retail, pharma, energy and information technology. His work at the University of Washington focuses on information architecture, taxonomy, and knowledge management.
is the founder and principal at [A], the content intelligence service
, and author of Content Engineering for a Multi-Channel World
. Cruce and the [A] team work with content leaders driving change at the leading enterprise content publishers on Earth. Together with clients, they craft the next generation of the content supply chains and publishing architecture that powers intelligent customer experiences.