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Personalized Customer Journeys: The Power of Semantics
[A] Webinar on how to use Poolparty combined with the power of content structure and content semantics to create personalized customer journeys.
Presentations
Presentations
Connecting Content with Models and Maps
See a simplified case study showing how to organize, map and model content in a decoupled content supply chain to power personalized customer experiences.
From Warring Content Kingdoms to Enterprise-wide Collaboration
Enter a world of expanded content influence across operations, and travel beyond committees into fertile lands found in shared patterns and standards.
Applying Content Intelligence to Create Better User Experiences
[A] Webinar on combining Content strategy, engineering and operations to create content intelligence for optimal Customer Experience and User Experience.
Modular Content: Enabling multichannel Customer Experiences
[A] Webinar on Modeling Modular Content for multichannel delivery and creating Personalized Customer Experiences
7 Ways to Avoid the Biggest Failures in Content Operations
[A] Webinar on Content Operations and 7 Ways to Avoid Costly Failures in Content Operations
Patterns that Matter for Omnichannel Content Delivery
[A] Webinar with Cruce Saunders on the 5 key patterns underpinning successful omnichannel Content Delivery.
Semantic Systems for Customer Experience Publishing
[A] Webinar on the role of Semantic Systems in Publishing for Personalized Intelligent Customer Experiences
Moving towards Flexible Decoupled Content Models
[A] Keynote on the importance of Flexible Decoupled Content models to create multichannel Customer Experiences
The Content Orchestration Model: A Path Through Chaos
[A] Webinar introducing the Content Orchestration Model - An organizational framework for Next-gen harmonious content publishing
Content Modeling for Search Engine Optimization (SEO)
[A] Webinar on the role of Content Modeling for SEO Search Engine Optimization and the basics of Content Modeling
Intelligent Content as the foundation of Customer Experiences
[A] Webinar on the role of Intelligent Content - modular adaptive contextual content - for creating Intelligent Customer Experiences - Adobe DITAWORLD 2019