Presentations

Personalized Customer Journeys: The Power of Semantics

[A] Webinar on how to use Poolparty combined with the power of content structure and content semantics to create personalized customer journeys.

Content Engineering

Connecting Content with Models and Maps

See a simplified case study showing how to organize, map and model content in a decoupled content supply chain to power personalized customer experiences.

Content Operations

From Warring Content Kingdoms to Enterprise-wide Collaboration

Enter a world of expanded content influence across operations, and travel beyond committees into fertile lands found in shared patterns and standards.

Content Engineering Customer Experience

Applying Content Intelligence to Create Better User Experiences

[A] Webinar on combining Content strategy, engineering and operations to create content intelligence for optimal Customer Experience and User Experience.

Content Engineering Customer Experience

Modular Content: Enabling multichannel Customer Experiences

[A] Webinar on Modeling Modular Content for multichannel delivery and creating Personalized Customer Experiences

Content Supply Chains

7 Ways to Avoid the Biggest Failures in Content Operations

[A] Webinar on Content Operations and 7 Ways to Avoid Costly Failures in Content Operations

Content Strategy

Patterns that Matter for Omnichannel Content Delivery

[A] Webinar with Cruce Saunders on the 5 key patterns underpinning successful omnichannel Content Delivery.

Content Engineering Customer Experience

Semantic Systems for Customer Experience Publishing

[A] Webinar on the role of Semantic Systems in Publishing for Personalized Intelligent Customer Experiences

Content Engineering

Moving towards Flexible Decoupled Content Models

[A] Keynote on the importance of Flexible Decoupled Content models to create multichannel Customer Experiences

Content Operations

The Content Orchestration Model: A Path Through Chaos

[A] Webinar introducing the Content Orchestration Model - An organizational framework for Next-gen harmonious content publishing

Content Engineering Search Engine Optimization

Content Modeling for Search Engine Optimization (SEO)

[A] Webinar on the role of Content Modeling for SEO Search Engine Optimization and the basics of Content Modeling

Customer Experience

Intelligent Content as the foundation of Customer Experiences

[A] Webinar on the role of Intelligent Content - modular adaptive contextual content - for creating Intelligent Customer Experiences - Adobe DITAWORLD 2019