We are [A]



Our Journey to Content Intelligence
From pioneering web solutions to leading content intelligence, [A] has continuously evolved to meet the challenges of digital transformation.
Origins in Content & Technology
Began as a consulting firm, evolving into web design and interactive services to meet the growing digital needs of businesses.
Shift to Content Intelligence
Officially established as Simple [A] LLC, focusing on structured content, content intelligence, and enterprise solutions.
Pioneering Content Frameworks
Developed the Core Content Model® and Content Intelligence Framework, revolutionizing how organizations structure and manage content.
Enterprise Growth & AI Integration
Expanded partnerships with major enterprises, incorporating AI-driven automation and omnichannel content strategies to maximize content impact.
Our Team

Heidi Hess
CEO

Will Sanders
Head of Technical Development and Services

Mike Markley
Head of Content Intelligence Strategy

Beth Weaving
Head of UX Strategy

Jessica Hidding
Director Delivery Management

Glen Sawyer
Kentico Practice Lead

Andrés Villenas
Sitecore Practice Lead

Victor Hugo García
Sr. Software Engineer

John Flores
Sr. Software Engineer

Kevin Indenbaum
Project Manager

Sudha Selvam
Quality Assurance Lead

Lindsey Prueitt
Operations, Talent, Biz Dev

Sofia López
Marketing Operations Strategist

Cynthia Cargill
Business Office Manager

Dannie Bowman
Operations Coordinator