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Unveiling the Free, Flexible World of Knowledge

Unveiling the Free, Flexible World of Knowledge

04/28, 8:30 AM
ONLINE

Cruce Saunders reveals why the future requires flexible models, new organizational structures, and nimble processes to support the next generation content supply chain. 

When the world moves quickly and unpredictably, our content must also adapt at a rapid pace.

Too often, content is locked into structures and platforms that serve a single use, condemning content assets to an artificially limited lifetime. It’s time to evolve!

In this sweeping keynote, discover a vision for how to resurface latent value in organizations by reimagining how content is modeled and managed in a decoupled content supply chain.

As an industry, do we see content structures in a single limited form? It’s time to move towards a kaleidoscopic understanding of content’s structure that can adapt. Find out how content can have a fractal impact in a broader world, outside of one fixed schema - without destroying any current systems.

The future requires flexible models, new organizational structures, and nimble processes to support the next generation content supply chain. Consistent patterns for content intelligence enable context-adaptive experiences. Multi-channel delivery serves chatbots, voice assistants, augmented reality, embedded systems, and consumer devices, and allows us to prepare for any other unique formats the future can throw at us.

It’s time to evolve!

Patterns for content intelligence enable context-adaptive experiences.

Key takeaways:
  • Enabling content to adapt at a rapid pace, keeping up with our unpredictable world
  • Why you must unlock content from single-use structures and platforms
  • How to resurface latent value in organizations by reimagining how content is modeled and managed in a decoupled content supply chain

Leverage the investments of the past 20 years, AND unlock the fluid world of knowledge. Learn how to activate any content producing organization and elevate content assets beyond cost, transforming them into a source of ongoing power.
 

More About ConVEx

04/28/2021
ConVEx is a virtual experience for content developers! It is not an online simulation of an in-person conference, but an immersive experience designed from the ground up to use our e-resources in the best possible way to bring you a wealth of ideas and information and support your efforts in defining and executing a comprehensive content strategy.

More About Cruce Saunders

Cruce Saunders is the founder and principal at [A], the content intelligence service, and author of Content Engineering for a Multi-Channel World. Cruce and the [A] team work with content leaders driving change at the leading enterprise content publishers on Earth. Together with clients, they craft the next generation of the content supply chains and publishing architecture that powers intelligent customer experiences.

He regularly speaks on omnichannel customer experience, content intelligence, content models, AI, chatbots, personalization, content structure and semantic standards, and intelligence transformation. Cruce also hosts a podcast, Towards a Smarter World, where he connects with leaders impacting global intelligence.
Follow him on Twitter at @mrcruce.
 

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