Articles

Chatbot implementation and Chatbot integration with your CMS

Explore the Customer experience and retention potential of chatbots, chatbot implementation best practices and how to integration with your CMS

Content Engineering Content Technology

Maximize Chatbot ROI with a Structured Content Model

Chatbots have become a crucial factor in Customer retention. Learn how Chatbots work and how a structured Content Model is a key element in their deployment

Content Strategy Content Technology

What Is Website Taxonomy and Metadata?

Website taxonomy and metadata work to keep your content adaptable, customizable, and easy to distribute, giving it power over static content.

Content Engineering Content Strategy

What is Content value and Content Marketing ROI?

Learn how to define content as an asset, how to assign value to content assets and how to calculate different content marketing conversion ROIs.