Creating Effective Content Strategy & Operations

Jul 17, 2024

About

[A] partnered with a Software-as-a-Service (SaaS) company to enhance content strategy and operations, identifying opportunities to improve efficiency, standardize content structures, and maximize content asset value. The engagement helped the client scale content production while reducing effort and increasing quality.

Challenge

The company needed to scale content operations, improve personalization, and optimize content reuse while maintaining efficiency and reducing manual effort.

Solution

[A] conducted a discovery and vision engagement, refining the client’s content services architecture, implementing structured taxonomy, and optimizing content workflows to increase production efficiency and personalization.

Don't sacrifice content quality

See how this SaaS company scaled content, boosted reuse, and cut manual work