Implementing a Content Service Organization

Jul 19, 2024

About

[A] partnered with a leading pharmaceutical company to orchestrate content, develop taxonomy models, and establish a centralized Content Services Organization (CSO). This transformation improved content efficiency, discovery, and reuse while reducing production costs.

Challenge

The company struggled with fragmented content operations, inefficient workflows, and a lack of marketing-wide standards. Adopting new technologies and optimizing content reuse were critical challenges.

Solution

[A] implemented a modular content strategy, enhanced taxonomy models, and established a centralized CSO, improving content discovery, reuse, and delivery speed while cutting production costs.

Fragmented content operations slow efficiency and drive up costs.

See How This Pharma Company Centralized Content & Reduced Production Costs