Applying Content Intelligence to Create Better User Experiences

At its pinnacle, intelligent customer experience (ICX) wraps together the elements of content strategy, engineering, operations, and user experience (UX) to ensure that all of the parts and disciplines play well together. The systems, processes, structure, and architecture behind these elements are the foundations of ICX. They enable us to scale up, to extend our reach, to improve our outcomes, and to automate where appropriate. 

Discover concrete steps and methodologies that you can employ to achieve content goals for UX in our rapidly shifting marketplace.

Key Takeaways:

• Connect the dots among the content disciplines and learn how they can play together
• Understand why deliberate system choices are important and how to make them
• Learn some practical ideas for building more content intelligence into your UX