Unlocking the True Value of Your Content

Many businesses treat content as an expense—but it’s an asset. This two-part guide from [A] and KlarisIP reveals how to measure, track, and optimize content value to drive ROI, influence stakeholders, and monetize intellectual property.

Part 1: Content Alchemy – Learn how to prove content marketing ROI, measure content as an asset, and elevate content’s strategic role.

Part 2: Metadata as Capital – Discover how metadata can unlock new revenue, boost efficiency, and transform content into a monetizable asset.