Dive into the process of moving and transforming content! 

Follow the various stages of refinement and enrichment content undergoes to power omnichannel delivery. 

In this video, see how decoupling content enables a content architecture that can integrate with any ecosystem of tools. Hear examples of real-world content supply chains that are operating and generating ROI by following this approach.

Key Takeaways: 

  • Ensure a consistent approach for content management.
  • Support multi-channel personalization. 
  • Allow for agile content updating.
  • Leverage content sharing and syndication.

Additional Resources

For more on content supply chains, check out this article: Architecting and Operating an Enterprise Content Supply Chain. Understand how to build strategies that lead to flexible frameworks for content.