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Content Relevance Spanning the Entire Customer Journey
Learn more about customer journey maps to provide context to content and make it easier to meet customer needs.
Courses
Metadata: Connecting Content Purpose to Customer Intent
Empower your metadata to connect content and data in order to deliver ICX.
Viewing Functional Problems Holistically
Learn about the importance of taking a horizontal viewpoint of customer journey maps to break down CX silos.
Improving CX Performance with Metrics and Feedback
Enable your customer metrics to test and improve the experience you provide.
Building Customer Relationships with Content Consistency
Understand why strong relationships enable continuous customer satisfaction
Personalization, Data Challenges, and the “Human Touch”
Discover why we need to create modular content to empower personalized ICX.
Content Related Practices, Disciplines, Skills & Roles
The world of content roles is complex. Learn how different content disciplines, skills, and career paths come together to shape content projects.
Content Modeling Crash Course
Learn the basics of Content Modeling and determine what kind of content you need with this crash course.
All Content Has Structure
Content has structure, even when we don’t see it. Learn how recognizing content structure can improve navigation, discoverability, and digital experiences.
What is Content Modeling and Structure
Content modeling and structure define how content is organized, managed, and scaled. Learn how they shape digital experiences.
What are Content Types?
Content types define how digital information is structured and processed across platforms. Discover their role in organizing, managing, and optimizing content. Watch now.
What are Content Elements?
Elements shape content structure. Learn how they define and organize information, making content more adaptable and manageable. Watch now.