Modular Content: Enabling multichannel Customer Experiences

Modular Content: Enabling multichannel Customer Experiences


Watch this lively discussion led by professionals working on different parts of the digital development process using structured, modular content. See an active approach and hear lessons learned from in-flight internal projects. 

Learn from members of the [A] team as they walk through the ins and outs of using content models as part of the digital design lifecycle. 

Together, we’ll explore the nuts and bolts of building modular customer experiences.

Key Takeaways:

  • Understanding of content models and their role in digital publishing
  • Lessons learned from working across departments and teams toward a shared outcome
  • The foundational components that enable intelligent customer experiences

More About Content Strategy Seattle


Content Strategy Seattle brings content strategists together as they explore innovative ways to meet the goals of both users and organizations. Throughout the event, the participants delve into a range of content-related topics, including information architecture, governance and processes, UX copywriting, and conversational design. Attending the Meetup Webinar is an opportunity for you to be part of the community of content experts, and to contribute with your valuable and unique perspective.

About the presenters

Beth Weaving. – Senior Content Engineer, Process Analyst, and UX Lead
Beth leads [A]’s effort to bridge the gap between strategy and implementation with [A]’s Content Intelligence methodology. Her skills include wrangling requirements and user needs to manage content technology vendor selection, strategic facilitation, and business analysis. As a content engineer, Beth contributes to creating comprehensive content models, content types, and prototypes, along with information architecture and functional specifications upon which large content technology initiatives are based. 

Cody Durain. – Creative Producer
Cody is the Creative Producer at [A] and manages the editorial, design, marketing, and public relations departments. He performs a versatile role within the company and is an agile, quick learning, [A]gent. With experience working as IT support and within the publishing industry, his wide range of experience allows him to aid other [A]gents as an ever evolving resource.

Samuel Erickson - Semantics Engineer and Product Manager
Samuel is a semantics engineer and product manager for a number of internal projects at [A]. He applies experience in taxonomy, ontology, and content modeling to help clients craft intelligent semantics frameworks for multi-channel content delivery. As a product manager, Samuel incorporates [A]’s content modeling and orchestration methodologies to create powerful tools for both [A]gents and clients.


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