shares the mounting costs of neglecting Content Operations. She will demonstrate how utilizing the Content Orchestration Model, companies can find the right melody to transform into a harmonious blend of systems and people. Learn how to meet the customer’s needs wherever they live and work, and in whatever form they need it. Hear real-life examples as Cruce Saunder
joins and shares client success in implementing these pracitces.
- Discover why even one aspect of content out of tune can produce a cacophony of missed cues, content debt, and poor quality.
- How the unprecedented pressures of 2020 led many companies to accelerate their digital transformation initiatives without a complete plan.
- Explore how the Content Orchestration Model provides a road map, using a solution-oriented methodology that enables you to create a content system that works for you.
When Content Operations
function well, each process, each tool, each stakeholder acts as a well-tuned instrument in the content orchestra, with the Content Ops team as the conductor, and harmonious content will ensue.
More About ConVEx 2021
Register for ConVex here
CIDM invites you to participate in ConVEx 2021
– a virtual experience for content developers! Offered as a replacement to DITA NA, DITA Europe, and Journeys for 2021, ConVEx
is not an online simulation of an in-person conference, but an immersive experience designed from the ground up to use our e-resources in the best possible way to bring you a wealth of ideas and information to support your efforts in defining and executing a comprehensive content strategy.
Access to the complete library of pre-recorded sessions will be available 4 weeks prior to the live event.
More About Kit Brown-Hoekstra
brings a background in life sciences, medical, and localization industries, as well as 25+ years of experience to [A]’s Content Intelligence team. As the Content Operations lead, Kit works with the Content Strategists and Content Engineers to help companies build better frameworks so that they can create global-ready content that effectively serves customers wherever they live and work.
A Fellow and former Society president for the Society for Technical Communication, Kit brings a deep commitment to the field of technical communication and to growing the value of the content teams she works with. She mentors, acts as Principal for Comgenesis, LLC, speaks at conferences globally, regularly contributes content to industry magazines, and has published two commercial books: The Language of Localization
(2017, editor) and Managing Virtual Teams: Getting the Most from Wikis, Blogs, and Other Collaborative Tools
(2007 with Brenda Huettner and Char James-Tanny).
More About Cruce Saunders
is the founder and principal at [A], the content intelligence service
, and author of Content Engineering for a Multi-Channel World
. Cruce and the [A] team work with content leaders driving change at the leading enterprise content publishers on Earth. Together with clients, they craft the next generation of the content supply chains and publishing architecture that powers intelligent customer experiences.
He regularly speaks on omnichannel customer experience, content intelligence, content models, AI, chatbots, personalization, content structure and semantic standards, and intelligence transformation. Cruce also hosts a podcast, Towards a Smarter World
, where he connects with leaders impacting global intelligence.
Follow him on Twitter at @mrcruce