7 Ways to Avoid the Biggest Failures in Content Operations

7 Ways to Avoid the Biggest Failures in Content Operations


Growing pains with content management are common, but they don’t have to be costly. View this recorded webinar to learn how to avoid the biggest mistakes that organizations can make with mismanaged Content Operations. 

Kit Brown-Hoekstra and Cruce Saunders of [A] share 7 Ways to Avoid Costly Content Operations Mistakes. When Content Operations are done right, you can help teams avoid frustration, fines, and failure. 
Fill out the form on this page to watch the recorded webinar.

Key takeaways include: 

  • The value Content Operations provides organizations of all sizes
  • Strategies for aligning team and addressing underlying issues together
  • A playbook of specific ways to avoid costly Content Operation mistakes

This webinar is brought to you by The Content Wrangler and is sponsored by [A].

Looking for more on Content Operations and the Content Orchestration Model?

Watch A Path Through Chaos: Introducing the Content Orchestration Model as Kit and Cruce walk through how the COM operates and helps organizations of all sizes.

More About The Content Wrangler


The Content Wrangler covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language.

The original broadcast was hosted by the Content Wranlger on the BrightTALK platform

About the presenters

Kit Brown-Hoekstra brings a background in life sciences, medical, and localization industries, as well as 25+ years of experience to [A]’s Content Intelligence team. As the Content Operations lead, Kit works with the Content Strategists and Content Engineers to help companies build better frameworks so that they can create global-ready content that effectively serves customers wherever they live and work.
A Fellow and former Society President for the Society for Technical Communication, Kit brings a deep commitment to the field of technical communication, and to growing the value of the content teams she works with. She mentors, acts as Principal for Comgenesis, LLC, speaks at conferences globally, regularly contributes content to industry magazines, and has published two commercial books: The Language of Localization (2017, editor) and Managing Virtual Teams: Getting the Most from Wikis, Blogs, and Other Collaborative Tools (2007 with Brenda Huettner and Char James-Tanny).

Cruce Saunders is the founder and principal at [A], the content intelligence service (simplea.com), and author of Content Engineering for a Multi-Channel World. He regularly speaks on omnichannel customer experience, content intelligence, content models, AI, chatbots, personalization, content structure and semantic standards, and intelligence transformation. Cruce also hosts a podcast, Towards a Smarter World, where he connects with leaders impacting global intelligence. Follow him on Twitter at @mrcruce

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[A] Expertise
Content Operations