From Warring Content Kingdoms to Enterprise-wide Collaboration

The United Nations of Content: From Warring Kingdoms to Enterprise-wide Collaboration


Discover the foundational models and methodologies that will produce and deliver intelligent content in the near future. 

Over the years, content silo battles have begun transforming into real collaboration. Now, we’re embarking into a world of expanded influence across operations. Travel beyond committees, and into the fertile lands found in shared patterns and standards.

To reconcile and harmonize customers, partners, tools, channels, and content systems, a new order for content is emerging. In this talk, see how enterprises are embracing these new approaches to sponsorship, operations, and building processes for scaling successfully – and peacefully. 

More About LavaCon 2021


More than just a conference, Lavacon is a gathering place where content professionals network with peers, share best practices, and build fruitful and lasting professional relationships. From Content Strategy to Content Marketing, this year’s program focuses on how content can be created and shared throughout the enterprise.

More About Cruce Saunders

Cruce is the founder and principal at [A], the Content Intelligence Service. Cruce has spent more than 20 years focused on content technology and content engineering. Today, Cruce and the [A] team work with the largest and most complex enterprise content publishers on Earth crafting the next generation of content supply chains and publishing architecture.

[A] publishes articles and videos about how to power omnichannel customer experience with content intelligence, content engineering, and content operations. He also hosts the Towards a Smarter World podcast, where he connects with global leaders impacting content intelligence. Follow Cruce on twitter @mrcruce.

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