[A] Guide to Unlocking the Chatbot Inside Your CMS
Webinar: "Building Chatbots with Intelligent Content"
How and Why (or Why Not) to Build a Chatbot
Content Marketing Institute is the leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multichannel storytelling. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, OH, USA, and the Intelligent Content Conference event is held every spring. CMI publishes the bi-monthly magazine Chief Content Officer, and provides strategic consulting and content marketing research for some of the best-known brands in the world. CMI, a UBM company, is a 2012, 2013, 2014, and 2015 Inc. 500 company.
Founder and principal at [A] and author of Content Engineering for a Multi-Channel World, Cruce brings more than 20 years of experience focused on content delivery technology. His team has delivered more than 300 successful digital and content engineering engagements. Cruce regularly speaks on omnichannel content, content engineering, content asset valuation, intelligent content, machine learning, chatbots, AI, cognitive systems, customer experience platforms, organizational design and change management, and Master Content Models™. [A] operates in the US, Canada, Mexico, and Latin America and serves large corporations, governments, associations, NGOs, and other complex institutions.