"What Content Marketers Need to Know About Chatbots"
Did you know industry analysts predict that within the next ten years, chatbots and digital assistants like Siri and Alexa will overtake the webpage as a primary consumer touchpoint and largely replace mobile apps?
Content marketers interested in harnessing the power of chatbots should review the Content Marketing Institute (CMI) Twitter Chat: "What Content Marketers Need to Know About Chatbots
." [A]'s founder Cruce Saunders (@mrcruce
) led this discussion and fielded questions about how to get started building chatbots with the content assets already residing in our content repositories.
To realize the impressive cost savings and customer service benefits of chatbots, forward-thinking marketers rightly look to leverage dedicated chatbot frameworks to save time and money in development. Cruce was happy to share the basic steps you can take today to start building bots using the content already living inside your CMS.
“Similar to the mobile revolution, voice-based interaction with digital assistants is ushering in an entirely new set of consumer behavior. By 2020, Gartner predicts 30% of web browsing will be screenless,” reports iProspect. Are you ready?
Additional related resources from [A]:
More About Content Marketing Institute
Content Marketing Institute is the leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multichannel storytelling. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, OH, USA, and the Intelligent Content Conference event is held every spring. CMI publishes the bi-monthly magazine Chief Content Officer, and provides strategic consulting and content marketing research for some of the best-known brands in the world. CMI, a UBM company, is a 2012, 2013, 2014, and 2015 Inc. 500 company.
About Your Host
Founder and principal at [A] and author of Content Engineering for a Multi-Channel World, Cruce brings more than 20 years of experience focused on content delivery technology. His team has delivered more than 300 successful digital and content engineering engagements. Cruce regularly speaks on omnichannel content, content engineering, content asset valuation, intelligent content, machine learning, chatbots, AI, cognitive systems, customer experience platforms, organizational design and change management, and Master Content Models™. [A] operates in the US, Canada, Mexico, and Latin America and serves large corporations, governments, associations, NGOs, and other complex institutions.