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Alan J. Porter

Alan Porter is an industry-leading content strategist and Nuxeo’s Director of Product Marketing. He is the author of “The Content Pool,” and a regular conference speaker, workshop leader, and writer on Content Marketing, Content Strategy, Customer Experience, Brand Management, and Content and Localization Strategy.

From 2018-2019, Alan was the [A] Head of Content Intelligence Strategy and continues a working relationship with [A] in his new role at Nuxeo.

Named one of the Top 25 Content Strategy Influencers and a Digital Strategy thought leader in 2016 and 2017, Alan is a catalyst for change with a strong track record in developing new ideas, embracing emerging technologies, and introducing operational improvements.

Contributions

Published 10/31/2018 in in Content Engineering, Customer Experience in
Putting the "Customer" in Customer Data Platform

Customer Data Platforms are used to drive marketing campaigns, not to improve the customer experience. It's time to put the Customer back at the Center.

Published 09/16/2018 in in Content Strategy, Customer Experience, Trending Topics in
AI's Missing Ingredient: Intelligent Content

Content Intelligence is the missing ingredient that is holding Artificial Intelligence (AI) back from reaching its full potential.

Content Superheroes and the Battles They Fight

Join Alan for stories of industry content superheroes fighting and overcoming corporate challenges.

Published 05/10/2018 in in Content Strategy, Customer Experience, Trending Topics in
Content Convergence is created from within your Organization

Intelligent Content is structured, tagged and written for reuse across multiple channels. This requires convergence around content between departments.

Published 06/18/2020
Enterprise Content through Architecture, Engineering and Value

Harvest enterprise insights from this interview on the real value of content, content engineering and how to deliver intelligent customer experiences

Published 05/22/2018 in in Content Strategy, Content Valuation, Customer Experience, Trending Topics in
Intelligent Content as backbone of Successful Customer Support

Learn how Intelligent Content can provide the foundation of Successful multichannel AI-driven Customer Support

Published 02/27/2019 in in Content Strategy, Trending Topics in
Is Real-Time Collaboration a Real Thing?

Explore the benefits of using real-time collaboration tools across a distributed work environment, for businesses large and small.

Published 05/10/2018 in in Customer Experience in
What Is Content Convergence?

Content Convergence - What is it and how to prepare content to deliver the best customer experience possible across a multitude of channels and platforms