Lisa Trager

Lisa Trager helps organizations develop and execute digital strategies for an omnichannel world. As a consultant and the Principal of Content in Motion, she led digital enterprise initiatives on the agency and client side in the telecommunications, healthcare, pharmaceutical, financial, consumer goods, and government sectors. Currently, she works at Verizon in Digital Operations where she applies her extensive knowledge and expertise in creating customer-centric experiences related to Service and Support.


Learn lessons ranging from the benefits of content modeling to hurdles with department silos and role limitations with Lisa Trager from Verizon.

Engineering content unlocks personalization capabilities. Key elements for personalization include: taxonomies, semantic tagging, Content-as-a-Service