Maxwell Hoffmann

Due to his decades-long career in product marketing, training, publishing, MIL-SPEC, and conversion to structured authoring, Maxwell wears many hats. He has trained over 1,200 sales people and countless customers in hands-on sessions. Experience with hardware platforms from UNIX to Mac and Windows/Linux. He has also authored hundreds of blogs and created hundreds of product feature videos. His expertise runs deep with TechComm writers, including FrameMaker and most DITA authoring solutions. He is well known throughout the content strategy community due to many conference presentations and workshops.

Maxwell worked at [A] from 2018-2022 primarily as a content author, editor, and researcher.

Contributions

Published 07/02/2019 in Content Engineering
All About Content Semantics and Semantic Models

All About Content Semantics and Semantic Models and how to integrate semantics in the content in your enterprise platforms

Published 09/15/2019 in Content Engineering
Creating Context through Content Structure and Semantics

Next-gen Customer Experiences need context to become intelligent, flexible, and personalized. That context is created using Content structure and Semantics

Published 10/12/2020 in Content Operations
Improving Digital Policy for Content Publishing Workflows

In this transcribed interview, we explore the importance of digital policies for content publishing workflows and how they improve those workflows

Published 03/24/2021 in Content Engineering, Customer Experience
Intelligent Customer Experiences through Content-as-a-Service

Content-as-a-Service Architecture allows omnichannel content delivery and segmentation. It offers a system for Intelligent Customer Experiences