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Michael Andrews

Michael recently joined Kentico Software as Content Strategy Evangelist, where he is responsible for developing and promoting best practices that support content as a service. He has a long involvement in the global content strategy community, having volunteered for several years with the Content Strategy Forum, and actively contributing to other communities of practice.

He’s worked as a senior manager for content strategy for Publicis Sapient and has worked as an independent content strategy consultant while living in Europe and Asia. He has global experience advising organizations in half a dozen countries about content and user experience in diverse industry sectors.

His blog, Story Needle, is a popular source for perspectives on content strategy. Michael in an expert in metadata for content, having written two books on the topic: Metadata Basics for Web Content, and No More Silos. Michael holds an MSc with distinction in human centered computing systems, and a masters with a specialization in international finance.


A panel of 9 thought leaders shares fresh insights on the current and future state of content models and related topics.

Hear the discussion on expressing and making structural models portable and interoperable.

The content model can streamline content creation, enable better team collaboration, and create consistent and reliable customer experiences. Part one of the Content Modeling Roundtable series covers facets of the current and future state. 

In this roundtable, leading practitioners dive into content modeling process and tooling, and navigate through terminology definitions. Driven by engineers and strategists, this roundtable will inspire the technical and the strategic alike.