Michael is a Content Strategy Evangelist, responsible for developing and promoting best practices that support content as a service. He has a long involvement in the global content strategy community, having volunteered for several years with the Content Strategy Forum, and actively contributing to other communities of practice.
He’s worked as a senior manager for content strategy for Publicis Sapient and has worked as an independent content strategy consultant while living in Europe and Asia. He has global experience advising organizations in half a dozen countries about content and user experience in diverse industry sectors.
His blog,
Story Needle, is a popular source for perspectives on content strategy. Michael in an expert in metadata for content, having written two books on the topic:
Metadata Basics for Web Content, and
No More Silos. Michael holds an MSc with distinction in human centered computing systems, and a masters with a specialization in international finance.