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Noz Urbina

Noz Urbina is a globally recognised leader in the field of content strategy and customer experience. He’s well known as a pioneer in customer journey mapping and adaptive content modelling for delivering personalised, contextually relevant content experiences in an omnichannel environment. Noz is co-founder and Programme Director of OmnichannelX. He is also co-author of the book “Content Strategy: Connecting the dots between business, brand, and benefits” and lecturer in the Masters Programme in content strategy at the University of Applied Sciences, Graz.

Noz's company, Urbina Consulting, works with the world’s largest organisations and most complex content challenges. He has assisted dozens of multinational organisations with developing or improving their content strategies, managing tool selections, pilot projects, delivering training, and guiding implementations. Clients have been in the manufacturing, mechanical engineering, medical devices, semiconductors, and enterprise software industries, among others.

Contributions

With new content channels constantly evolving, the path to reaching customers continues to become more complex. Learn from leaders of enterprise teams tackling the strategies and operations that make personalized content possible.

This roundtable features titans of enterprise publishing highlighting the forward edge of omnichannel content programs.
 


Join our panel of content experts to discover the necessity of moving towards a goal-oriented, omnichannel customer journey. Learn how to diagnose and repair pain points in your organization’s customer experience, and hear career advice from professionals on how to thrive in the content industry.