Back to Top

Rachel Lovinger

I'm an internationally recognized thought leader in the emerging discipline of Content Strategy. I've worked in online publishing, website development, and content management for nearly 20 years. In my project work, I'm dedicated to exploring a future in which information is more efficiently structured and connections more easily discovered. I regularly work on public-facing and enterprise projects, developing content models, metadata strategies, and overall content strategies for websites, apps, and next-generation knowledge-sharing platforms. I've worked with clients in publishing, technology, financial services, automotive, and philanthropy, among others.

I'm passionate about content and metadata. I know the information is out there. I want to make sure that people find what they're looking for, and know how to recognize it when they find it. I want to help design and use systems whose primary purpose is to enable us to create, understand, & use content and data meaningfully. 


A panel of 9 thought leaders shares fresh insights on the current and future state of content models and related topics.

Hear the discussion on expressing and making structural models portable and interoperable.

The content model can streamline content creation, enable better team collaboration, and create consistent and reliable customer experiences. Part one of the Content Modeling Roundtable series covers facets of the current and future state. 

In this roundtable, leading practitioners dive into content modeling process and tooling, and navigate through terminology definitions. Driven by engineers and strategists, this roundtable will inspire the technical and the strategic alike.