At the core of customer engagement and relationship management is relevant, timely, context-specific content. However, creating personalized and relevant content at scale is easier said than done — especially in a constantly evolving digital landscape. Where do we start, and how do we change the way we produce and deliver content across an organization?
Discover the answer in creating a new organizational model that supports content intelligence by incorporating Content Strategy, Content Engineering, and Content Operations practices within an overall Content Services Organization (CSO).
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