[A] Guide to the Content Services Organization

At the core of customer engagement and relationship management is relevant, timely, context-specific content. However, creating personalized and relevant content at scale is easier said than done — especially in a constantly evolving digital landscape. Where do we start, and how do we change the way we produce and deliver content across an organization?

Discover the answer in creating a new organizational model that supports content intelligence by incorporating Content Strategy, Content Engineering, and Content Operations practices within an overall Content Services Organization (CSO).

 

Download now, and let's dive in together.