The Master Content Model® (MCM) is the framework and structural backbone of content intelligence. It allows enterprises to adapt to aggressive product release cycles, increasing market specialization, and rapidly evolving customer expectations requiring integrated and personalized experiences.
In order to achieve this, organizations need a roadmap to see a high-level view of the paths that content assets will need to follow. The MCM provides that high-level perspective by synthesizing a comprehensive view of content assets and lifecycles through a set of interrelated models.
Only when we unify models can our organizations unify content ecosystems and bridge content silos to achieve frictionless knowledge management and true content intelligence.
In this informative whitepaper, the content engineers at [A] share detailed insights into the steps needed to construct a Master Content Model that can be applied to any complex content ecosystem. Key takeaways include:
A look into the current content landscape that's necessitating big changes
Strategies organizations can adapt to survive the emerging content ecosystem
An understanding of the shared, cross-functional Master Content Model
The parts of a Master Content Model, and how to build and manage it
How to, step-by-step, implement a Master Content Model into content operations
- How managing a Master Content Model benefits organizations
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