[A] Articles

Unleash the power of content for business success. Explore its value, market potential, and effective tactics for leveraging its impact.

Explore content creation in a business context, optimize workflows for efficiency and quality, and select the right approach for successful results.

Transform digital experiences with collaborative, component-based approach. Achieve consistent branding, scalability and future-proof content & design.

Stay ahead of content production trends with content intelligence. Forecast the future and reach diverse audiences with personalized, relevant content.

Revolutionize UX design in Figma with Schematica's plugins. Integrate structured content for impactful designs and optimized workflows.

Uncover 5 patterns for omnichannel content strategy & AI's role in personalized experiences. Drive revenue & foster loyalty with AI-powered success!

The Semantic Web is the new frontier of information architecture and the future of linking and connecting data.

Learn how to simplify Schema Markup implementation for your website.

Learn about the benefits of Schema Markup for Search Engine Optimization SEO and which Schema Markup types to implement for SEO

Learn how "accidental content models" can cause issues & how headless CMS with structured content in tools like Figma can avoid this.

Explore [A]’s extensive review and comparison of Content Management Systems (CMS) that are available today for any size of business.

Learn all about types of CMS, CMS architectures (traditional, headless, composables) and how to choose a CMS in this in-depth 2022 guide.

Explore examples of successful personalization strategies and trends for Personalized Customer Experiences.

The Aprimo team interviews Cruce Saunders for the Marketing Cheat Codes podcast.

Discover 13 must-have features in a Content Management System (CMS) you should look for when selecting a CMS.

Learn how to achieve intelligent content structures to enable content relevance and contextual personalized customer experiences.

Explore how semantic content mapping is the basis of all future semantic intelligence to deliver personalized customer experiences.

Understand how the Core Semantic Model fits into an organization’s content architecture to align workflows and processes.

Discover how organizations can benefits from implementing a Core Semantic Model and how it can be used across multiple teams in the organization.

Learn what a Core Semantic Model is, what the components of a Core Semantic Model are and how to build a Core Semantic Model for your organization.

Get a better understanding of the foundations and benefits of content modeling. This introduction is the first article of our content modeling series.

Organize your content starting with defining your content types. See how they work within content models with this introductory article.

Content elements are the individual components that make up a content type. These are the foundational units of modular content.

Attributes are the modifiers and rules for content elements. Learn about content attributes and see how they function as part of a content model.

Learn how content views - content in different contexts or assemblies - can be configured to enhance our customer experience and allow for content reuse.

Discover 6 high-impact benefits of Content Modeling for your organization in Content Operations, Content Publishing and Customer Experience

Maximize your CMS migration project by enriching content assets with structure and metadata to deliver personalized omnichannel customer experiences.

Learn how Content Engineering overcomes content supply chain friction to organize, substantiate, and economize content efforts.

Empower content and data seamlessly across organizational silos. Discover how organizations increase strategic alignment and impact across publishing.

Take the path towards content orchestration to reduce or eliminate friction, allowing content to become intelligent and alive.

Content - the basis of customer experiences - originates from numerous functions within enterprises. Read how to manage content in such a fractal context.

Learn what it takes to make content portable through the many tools and channels of its full lifecycle

Follow these Best Practices to successfully manage large volumes of unstructured and structured content for content reuse and omnichannel content delivery.

Learn about the hidden killers of information security to avoid systemic issues that can sabotage security practices surrounding content.

Producing content ad-hoc and not according a Content Model creates crippling costs for Enterprises. Read examples and benefits of a Content Model

Discover How Augmented Reality AR and Virtual Reality VR will impact Customer Experiences and enterprise workflows

5 reasons why Content engineering should be a crucial role in Content and Customer workflows.

Elevate collaboration and efficiency. Explore how Schematica streamlines workflows with integrated software, plugins, and custom integrations.

Learn about semantics in content modeling to create intelligent content for personalized customer experiences.

Break down manual and tedious content producing processes. Learn the benefits of embracing automation so humans can focus on creative productivity.

Intelligent content starts with new organizational structures and effective content supply chains. The Content Services Organization provides this framework

Join our next Intelligent Content Leader Cohort starting in January 2024.

Move content through your Enterprise Content Supply Chain in a seamless way by following these patterns and tips for content orchestration

Content Management teams that implement an organizational structure are likely to achieve successful omnichannel content delivery and Customer Experiences

Discover how to optimize Content Operations and content lifecyle management in your organization and its many benefits of an optimal content supply chain

Enable the power of Content Operations in your organization by learning from the tips and tricks provided by [A]

A brief summary on the emerging importance of the Customer Experience Trinity: uniting customer, content, and context.

Exploring the Customer Experience Trinity - Content, Customer, and Context - through a series of resources

As the complexity of content creation increases, we need a playbook that sets rules, guidelines and processes to produce intelligent content

Content-as-a-Service Architecture allows omnichannel content delivery and segmentation. It offers a system for Intelligent Customer Experiences

In this transcribed interview, Cruce Saunders explores the impact of information architecture and how IA connects to the Intelligent Content ecosystem.

Steps for creating a Efficient Modular, AI-support, Content-as-a-Services based Knowledge Management System

Explore the three trends driving progress in Knowledge Management, as well as scenarios in which Knowledge Management practices bring tangible benefits.

Explore the importance of Knowledge Management, its benefits and how to create smarter Knowledge Management through Intelligent Content

[A] welcomes Kit Brown-Hoekstra as the new Content Operations Lead.

In this transcribed interview, we explore the importance of digital policies for content publishing workflows and how they improve those workflows

With the huge increase of Big Data and structured content, technical communications becomes a crucial partner for creating next-gen customer experiences

In this transcribed interview, explore content valuation and determining the value of content assets with [A] founder and principal Cruce Saunders

Harvest enterprise insights from this interview on the real value of content, content engineering and how to deliver intelligent customer experiences

Explore how enterprises adopt multichannel and omnichannel publishing approaches to engage with customers regardless of platform, device, or media form

This extensive content engineering article series explores critical steps and practices that ensure Intelligent Customer Experiences (ICX).

Learn how Intelligent Customer Experiences is formed by listening to customer data and responding with contextually-relevant content in real-time.

Content Engineers define content models, a reuse strategy, taxonomy and metadata, governance, as well as technology selection and configuration.

Building a successful content engineering team needs more than excellent technical skills. Learn other factors that contribute to your team's success.

Learn how to engineer content for Search Engine Optimization and the fundamental role of structured data.

Engineering content unlocks personalization capabilities. Key elements for personalization include: taxonomies, semantic tagging, Content-as-a-Service

Omnichannel content requires content that is modular, enriched with metadata and portable. Learn about Standards and governance for Content Engineering

How to adhere to enterprise content strategy without sacrificing team agility? Read how to balance different approaches for content publishing.

Customers seek and consume relevant, fresh content. Structured content enables content teams to reuse content, making it more valuable to the enterprise.

Discover the new organizational model that supports content intelligence by incorporating Content Strategy, Content Engineering, and Content Operations practices within an overall Content...

Digital Marketing for Associations & Non-Profits: Exploring the technology landscape for member loyalty, digital marketing and automation

[A] 2020 Resources Guide of the highest-impact educational materials on Content Intelligence and Intelligent Customer Experiences

Intelligent Customer Experiences are the future. Learn what makes a Customer Experience Intelligent and how to create Intelligent Customer Experiences

The Next-Generation of Intelligent Customer Experiences - 2019 Adobe DITAWorld keynote Summary

Discover how customized DITA and new automated workflows can simplify authoring for chatbots and voice assistants.

Next-gen Customer Experiences need context to become intelligent, flexible, and personalized. That context is created using Content structure and Semantics

Explore how Content Authoring has involved over time and how structured content, AI and NLP are helping to create Next-Generation Authoring

A graph database is a way of storing, accessing, and navigating large interrelated datasets that makes relationships as essential as the data itself.

All About Content Semantics and Semantic Models and how to integrate semantics in the content in your enterprise platforms

Intelligent content is the key to Information 4.0 and all of it depends the collaboration of people, professionals of various domains, and even machines.

[A] Content Intelligence Framework creates an environment for content engineering to introduce intelligent content and content technology in an enterprise

To accurately measure Customer Experience Satisfaction, we need to understand that Content is at the Center of what Customers seek.

2019 Annual Collection of High-Impact Content Intelligence Resources from [A]

Explore the benefits of using real-time collaboration tools across a distributed work environment, for businesses large and small.

In this transcribed interview, [A] founder Cruce Saunders discusses how to apply content strategy in an ever evolving CMS environment

The dynamics of content creation and supply chains are shifting. Explore the changes in Content Supply Chains and how how enterprises can adapt to them

What is the Semantic Web? Read the introduction to the Semantic Web, how to get started using it, and why we should invest in making our content semantic.

Scott Abel and Cruce Saunders discuss strategies for designing and managing an intelligent content ecosystem for the current digital landscape.

Learn about the future of the CMS market, what it means for digital content strategy, and what to expect from ROI

Managing the culture change that comes with digital transformation can be difficult; this five stage approach can help

Customer Data Platforms are used to drive marketing campaigns, not to improve the customer experience. It's time to put the Customer back at the Center.

Content Intelligence is the missing ingredient that is holding Artificial Intelligence (AI) back from reaching its full potential.

Explore how Good Internal Employee Experiences and Workflows lead to Great Customer Experiences

[A] welcomes Maxwell Hoffmann as Executive Producer responsible for charting the content technology landscape.

Learn how Intelligent Content can provide the foundation of Successful multichannel AI-driven Customer Support

Intelligent Content is structured, tagged and written for reuse across multiple channels. This requires convergence around content between departments.

Content Convergence - What is it and how to prepare content to deliver the best customer experience possible across a multitude of channels and platforms

[A] builds on its leadership in Content Intelligence by bringing on industry authority Joe Gollner to lead our Steering Board as a Master Architect.

[A] welcomes Alan J. Porter as the Senior Executive responsible for strategic client services leadership. Alan promotes content as an enterprise asset.

[A] is seeking a select group of six enterprise organizations to help launch a new program aiming to understand what content is worth in real dollars.

In this transcribed interview, explore with [A] founder and principal Cruce Saunders what Intelligent Content is and why is is important for every company

Plan an effective content marketing strategy for 2018; start with [A]’s top 8 resources for building intelligent content systems.

Explore the Customer experience and retention potential of chatbots, chatbot implementation best practices and how to integration with your CMS

Explore the CMS and CEM technology landscape, reviewing Open Source CMS, Enterprice CMS and Headless CMS

Explore changes in Customer Experience expectations in a multichannel world and how a structured Core Content Model provides the solution

Chatbots have become a crucial factor in Customer retention. Learn how Chatbots work and how a structured Content Model is a key element in their deployment

Learn why Content should be regarded as a valuable asset, how to prove the value of content assets and improve ROI with a proven content valuation process.

In this transcribed interview, [A] founder Cruce Saunders discusses content strategy, content modeling and the role of the content strategist

[A] gives a brief overview of the several elements that should be covered by a SEO web Audit

What are Website Taxonomy and Content Taxonomy? How do they help keep content relevant and responsive to both user needs and search engines.

What are Website Metadata and Content Metadata? How they allow content to be adaptable, customizable and easily distributed

6 Ways to start Structured Intelligent Content Now from the Content Marketing Institute

Content-as-a-service (CaaS) focuses on managing structured content into feeds that other applications and properties can consume.

Explore what Information Architecture is and its important role in creating successful Customer Experiences across channels and platforms

Website taxonomy and metadata work to keep your content adaptable, customizable, and easy to distribute, giving it power over static content.

A Content Engineer defines Content Models - organizing the shape, structure, and application of content - for personalized multichannel content delivery.

Learn how to define content as an asset, how to assign value to content assets and how to calculate different content marketing conversion ROIs.

Content engineering is organizing the shape, structure and application of content in ways that allow flexible content reuse and omnichannel delivery.

Learn the 10 Tenets of Intelligent Content and the benefits of Intelligent Content

A brief introduction to Schema.org. What is Schema.org, what are the benefits and what types of content does schema.org support?

A Content Engineer is a major key to success for any complex content-centric project. Explore the role of a Content Engineer and their skillset

Explore examples of successful personalization strategies and trends for Personalized Customer Experiences.

Content engineers play a pivotal role in successfully achieving Content Intelligence. Let's explore what makes a game-changing content engineer

The content engineer is a crucial for content marketing. Content engineering is about how content gets to customers. Learn more about this emerging role.

Content engineering is about how content gets to customers. Content engineering involves organizing the shape, structure and application of content.

Explore examples of successful personalization strategies and trends for Personalized Customer Experiences.

A customer experience system focuses operations and processes of a business around the needs of the customer. We identify the key tools to get the job done.

[A] 2021 Resources Guide of the highest-impact educational materials on Content Intelligence and Intelligent Customer Experiences