Articles

Personalization Needs Better Content, Not Just Better Data

Personalization takes more than customer data and advanced technology. Without structured, reliable, and reusable content, even sophisticated AI tools can struggle to deliver relevant experiences. Learn why content engineering matters and how organizations can build a stronger foundation for effective personalization.

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Content Operations Content Strategy

Website Governance at Scale: Lessons From McGill University

Learn how McGill University transformed a fragmented web presence into a unified digital ecosystem.

Content Strategy

Stop Writing from Scratch: How Modular Content Cuts Production Time

Discover modular content for efficient content creation and management.

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Content Engineering Content Operations

What Is Containers-as-a-Service (CaaS)?

Discover how Containers as a Service (CaaS) streamlines app deployment, cuts cloud costs, and drives scalable, AI-powered digital experiences.

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Content Technology

What Is a CMS? Content Management System Explained

What is a CMS? Discover the meaning of Content Management Systems, how they work, and tips to select the best CMS for your business.

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Content Technology

Kentico Xperience Certified: [A] Team Highlights

Big news! Our team earned new Kentico certifications in development, marketing & more. See who's certified and what it means for you.

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Content Strategy Content Technology

Where We’re Going Next: Leadership, Technology, and Vision

[A]’s leadership evolves. Driving change with clarity, continuity, and renewed energy.

Content Engineering Content Strategy

Upgrade or Migrate to Xperience by Kentico

Are you looking to streamline your company’s digital operations to improve your business? Now is the best time to upgrade or migrate to Xperience by Kentico (XbyK) for all your content management, marketing automation, personalization and ecommerce needs.