Intelligent Content is structured, tagged and written for reuse across multiple channels. This requires convergence around content between departments.
Chatbots have become a crucial factor in Customer retention. Learn how Chatbots work and how a structured Content Model is a key element in their deployment
Learn why Content should be regarded as a valuable asset, how to prove the value of content assets and improve ROI with a proven content valuation process.
A Content Engineer defines Content Models - organizing the shape, structure, and application of content - for personalized multichannel content delivery.