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Maximize Chatbot ROI with a Structured Content Model
Chatbots have become a crucial factor in Customer retention. Learn how Chatbots work and how a structured Content Model is a key element in their deployment
Articles
Articles
Content Alchemy: Transforming Content Into Assets
Learn why Content should be regarded as a valuable asset, how to prove the value of content assets and improve ROI with a proven content valuation process.
Elevate your SEO with a Website Audit
[A] gives a brief overview of the several elements that should be covered by a SEO web Audit
What Is Website Metadata and Content Metadata?
What are Website Metadata and Content Metadata? How they allow content to be adaptable, customizable and easily distributed
What Is Content-as-a-Service (CaaS)?
Content-as-a-service (CaaS) focuses on managing structured content into feeds that other applications and properties can consume.
6 Ways to start Structured Intelligent Content Now
6 Ways to start Structured Intelligent Content Now from the Content Marketing Institute
What Is Information Architecture?
Explore what Information Architecture is and its important role in creating successful Customer Experiences across channels and platforms
What Is Website Taxonomy and Metadata?
Website taxonomy and metadata work to keep your content adaptable, customizable, and easy to distribute, giving it power over static content.
What Does a Content Engineer Do?
A Content Engineer defines Content Models - organizing the shape, structure, and application of content - for personalized multichannel content delivery.
What is Content value and Content Marketing ROI?
Learn how to define content as an asset, how to assign value to content assets and how to calculate different content marketing conversion ROIs.
What Is Content Engineering?
Content engineering is organizing the shape, structure and application of content in ways that allow flexible content reuse and omnichannel delivery.
What Is Intelligent Content?
Learn the 10 Tenets of Intelligent Content and the benefits of Intelligent Content