Creating Personalized Customer Experiences

Jun 27, 2024

About

[A] helped a leading digital marketing company develop a content orchestration model to enable personalization, improve cross-channel content impact, and reduce inefficiencies caused by fragmented workflows and a lack of structured content.

Challenge

The company struggled with disorganized content, duplication, and disconnected teams, making it difficult to deliver personalized customer experiences across channels.

Solution

[A] developed a holistic content structure and taxonomy, enabling efficient content deployment, reuse, and personalization while minimizing inaccuracies and streamlining workflows.

Disorganized content makes personalization difficult and inefficient.

See How This Marketing Firm Scaled Personalization & Improved Content Efficiency