Building Blocks of a Content Model

The Foundation of a Smart Content Strategy

Every piece of content follows a structure, whether it's a product description, an article, or a help document. But what defines that structure? At the core of an effective content system are content types, made up of elements with specific attributes that shape how content behaves and interacts across platforms.

A well-defined content model enables organizations to:

• Ensure Consistency and Reusability – Content can be managed and repurposed efficiently across different channels.
• Improve Discoverability and Automation – Structured content helps AI-driven systems and search engines retrieve relevant information faster.
• Enhance Customer Experiences – Well-modeled content adapts to different contexts, making interactions more seamless and meaningful.

This short video introduces the essential building blocks of the Content Model as defined by [A]. Watch now to understand how structure can transform the way content is created and delivered.