How Taxonomies Drive Personalization

Personalized customer experiences don’t happen by accident—they require structured content and intelligent organization. Taxonomies help businesses categorize, connect, and deliver the right content to the right person at the right time. By using semantic models and structured metadata, organizations can enhance content discoverability and improve customer journeys.

Why Taxonomies Matter for Personalization

Taxonomies provide a systematic way to organize content, making it easier to:

• Understand the Customer Experience Holistically – Gain insights into how users interact with content across different touchpoints.
• Organize Data and Create a Structure – Establish clear relationships between content, making it more accessible and relevant.
• Match Content with Actual Customer Needs – Use structured metadata and tagging to ensure content aligns with user intent.

The Role of the Core Semantic Model

In this video, see how the Core Semantic Model enhances content personalization by:

• Defining relationships between content types to improve navigation and discoverability.
• Making content easier to search, filter, and recommend based on user behavior.
• Ensuring content remains adaptable for future personalization and AI-driven experiences.

By leveraging taxonomies and structured content models, businesses can create smarter, more personalized customer journeys that drive engagement and satisfaction.

Watch this video to explore how taxonomies enable personalization and ensure content reaches the right audience in the right way.