Content is Still King: Why Your Business Needs It

In today's digital world, businesses need content to not only survive but thrive. The content industry is experiencing exponential growth, projected to be worth nearly $900 billion by 2028, up from its current valuation of $400 billion. Content holds immense value in the world of B2B products and services, as 95% of buyers consider it a valuable means to evaluate businesses. By producing high-quality content, teams can ensure their business remains relevant and engaging their target audience. With such compelling statistics, it's clear that content reigns supreme in the realm of business, demonstrating its relevance and impact in the modern market. But why is content important? Let's take a look at more compelling facts behind the relevancy of content in the modern market. 

Evolving Content Strategies for 2023

As organizations continue to evolve, content strategies are becoming increasingly sophisticated. Forward-thinking businesses are implementing programs that leverage their long-term investments by orchestrating seamless content operations across all channels.

In the year ahead, businesses have a remarkable opportunity to capitalize on the power of content. By empowering internal procedures and enhancing customer experiences, companies can forge stronger connections and drive growth. With content as their secret weapon, businesses can transform publishing workflows, connect systems, and revolutionize methodologies to create personalized customer experiences in real time.

Unleashing the Power of Content

To fully leverage the potential of content, organizations must focus on two key aspects: empowering internal procedures and enhancing customer experiences. By aligning internal teams and processes, businesses can streamline content workflows, ensuring a cohesive and impactful content strategy. Furthermore, by delivering valuable, informative, and engaging content to customers, businesses can establish themselves as thought leaders and trusted sources of information.

The [A] team can help you and your organization realize the untapped value of your content. Clients engage Simple [A] for content support ranging from improving content supply chains and operations– to designing and implemenitng modelign and engineering solutions. Unlock the business benefits of your content with [A].


Ana Sofia López Zúñiga is a Marketing Operations Strategist with expertise in project management, social media, email marketing, and website analytics.