The Content Orchestration Model: A Path Through Chaos

Introducing the Content Orchestration Model: A Path Through Chaos


Kit Brown-Hoekstra shares the mounting costs of neglecting Content Operations and demostrates how by utilizing the Content Orchestration Model, organizations can find the right melody to transform company chaos into a harmonious blend of systems and people. Learn how to meet the customer’s needs wherever they live and work, and deliver content in whatever form they need it. Hear real-life examples as Cruce Saunder joins and shares client success stories through the implementation of these pracitces.
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Key takeaways:
  • Discover why even one out of tune aspect of content can produce a cacophony of missed cues, content debt, and poor quality.
  • Find more about how the unprecedented pressures of 2020 led many companies to accelerate their digital transformation initiatives without a complete plan.
  • Explore the Content Orchestration Model, and how it provides a road map using a solution-oriented methodology that enables you to create a content system that works for you.

When Content Operations function well, each process, each tool, each stakeholder acts as a well-tuned instrument in the content orchestra. With the Content Ops team as the conductor, harmonious content will ensue. 

Looking for more on Content Operations and the Content Orchestration Model?

Watch 7 Ways to Avoid the Biggest Failures in Content Operations as Kit and Cruce walk through how to avoid the biggest mistakes that organizations can make with mismanaged Content Operations. 

More About Convex 2021

ConVEx 2021– is a virtual experience for content developers. It is an immersive experience designed that teacjes how to use e-resources in the best possible way to bring you a wealth of ideas and information to support your efforts in defining and executing a comprehensive content strategy.

More About Kit Brown-Hoekstra

Kit Brown-Hoekstra brings a background in life sciences, medical, and localization industries, as well as 25+ years of experience to [A]’s Content Intelligence team. As the Content Operations lead, Kit works with the Content Strategists and Content Engineers to help companies build better frameworks so that they can create global-ready content that effectively serves customers wherever they live and work.

A Fellow and former Society President for the Society for Technical Communication, Kit brings a deep commitment to the field of technical communication, and to growing the value of the content teams she works with. She mentors, acts as Principal for Comgenesis, LLC, speaks at conferences globally, regularly contributes content to industry magazines, and has published two commercial books: The Language of Localization (2017, editor) and Managing Virtual Teams: Getting the Most from Wikis, Blogs, and Other Collaborative Tools (2007 with Brenda Huettner and Char James-Tanny).

More About Cruce Saunders

Cruce Saunders is the founder and principal at [A], the content intelligence service, and author of Content Engineering for a Multi-Channel World. Cruce and the [A] team work with content leaders driving change at the leading enterprise content publishers on Earth. Together with clients, they craft the next generation of the content supply chains and publishing architecture that powers intelligent customer experiences.

He regularly speaks on omnichannel customer experience, content intelligence, content models, AI, chatbots, personalization, content structure and semantic standards, and intelligence transformation. Cruce also hosts a podcast, Towards a Smarter World, where he connects with leaders impacting global intelligence.
Follow him on Twitter at @mrcruce.
[A] Expertise
Content Operations