Explore [A]’s Knowledge Hub

The Power of Modular Content in Intelligent Customer Experiences In today’s digital world, customers expect seamless, intelligent interactions across every touchpoint. Whether it’s e-commerce mirroring in-store experiences, customer service evolving into self-ser...

It’s happening, whether we want it to or not － we are fast approaching a convergence of content. Content is the foundation on which customer experiences are built, be it text, imagery, video, or audio, and it’s being developed and consumed everywhere. Content pro...

Within the digital landscape, providing an integrated omnichannel experience has become essential for building brand loyalty and driving revenue. To achieve this, new approaches to content are emerging that incorporate many internal teams, unified content operations, and cus...

In today’s competitive digital world, personalization has become essential to provide better customer experiences, improve brand loyalty and customer retention.   What is personalization? [A] defines personalization as the act of offering customers tailored experi...

This is the second installment of a five-part series on the Core Semantic Model from [A]. An Intelligent Customer Experience Emerges from Content Intelligence Every organization that uses content as part of the daily pursuit of more customers and increased market share withi...

By Alan J. Porter, Director of Content Intelligence Strategy at [A] Of all the things I love about attending industry conferences in Las Vegas, cab drivers are close to the top of the list. Over the years, I’ve learned a lot riding in Vegas cabs. Just a few weeks ago, ...

Keep an eye on the big picture with project management for content Managing a content project takes teamwork, because content lives in a much wider world than just the words and pictures that comprise the basic matter of content itself. Project management traditionally helps...

Hear insights into how intelligent content transforms the future of customer experience (CX). In “The Next-Generation of Intelligent Customer Experiences,” see how disconnected content leads to disconnected experiences. The path to intelligence involves more coll...

Our never-ending challenge is serving the right content to the right customers at the right time. How do we accomplish this? By bringing together the power of structure and semantics. Join [A] and the Semantic Web Company as we demonstrate configuring systems for delivery of...

Content marketing gets more sophisticated and targeted every year Today, content marketers and content strategists spend increasing effort creating more intimate, personal experiences for customers across multiple channels. Many marketers are still grappling with the essenti...

Content engineering involves organizing the shape, structure and application of intelligent content. The promise of personalized digital customer experiences can only be realized through intelligent content that’s atomic and can be reused in multiple contexts and chann...

Inspire, Motivate, and Move Customers with Content Content isn’t just information—it’s an experience. Intelligent content guides customers, fuels engagement, and delivers seamless interactions across every touchpoint. When content flows effortlessly, it mee...

Making Every Piece of Content Count: Delivering the Right Message at the Right Time Ever wonder why some content connects perfectly with customers while other content falls flat? This video reveals how being more intentional with your content can transform customer experienc...

The Future of Content: Intelligent Connections and Knowledge Graphs As organizations embrace content intelligence, the way we create, manage, and deliver content is evolving. Today’s digital landscape demands smarter content—content that is structured, reusable, ...

The era of customer experience management (CEM) is well upon us. The customer is calling the shots and technical communicators are scrambling to deliver the goods across an expanding buffet of audiences, devices, and channels. Executive teams realize that product positioning...

Intelligent content is the road to digital maturity. [A]'s 10 Tenets of Intelligent Content outline the core attributes of content, explain how content assets are valued, and speak to the power intelligent content holds in influencing behavior and driving impressions. Wh...

Content engineering is now or should be an intrinsic aspect of business content production and workflows. In this article, we will delve into five core reasons why integrating content engineering into your workflow is necessary. Content engineering links content strategy, in...

Building Stronger Customer Relationships Through Consistent Content Do your customers feel recognized when they interact with your business? This video explores how consistent content creates meaningful connections that keep customers coming back. At its heart, every busines...

1. Optimize the content supply chain  The external value that modular content provides often gets the spotlight, but it can be an incredibly powerful internal system as well. Adopting a content model as a universal truth across an enterprise allows: Improved communicati...

Utilize Content-as-a-Service Architecture to customize content for Audience Segments and Customer Types Publishing is rooted in a long tradition of creating one (sometimes immense) version of content intended to meet the needs of all readers. Although content has moved beyon...