Explore [A]’s Knowledge Hub

Everything that relates to how we structure and communicate knowledge is changing, along with how that knowledge is consumed and used by humans and machines. [A] proposes a new solution: form a chartered Content Services Organization (CSO) and empower it with durable le...

What are the differences between CMS and CEM solutions and how do I choose the best one? When it comes to managing content, business and organizations are presented with three basic choices: open source CMS, CEM, and full-scale CMS solutions. But what’s the d...

New Variants Will Even Further Stretch our Workflows We all know the nature of content has been rapidly changing, and now faster than ever before. If any of us are feeling dizzy or overwhelmed, it’s a natural reaction to this new reality. We are facing an unprecedented...

The [A] Content Intelligence Framework creates an environment that enables content engineering to introduce intelligent content and content technologies into an enterprise technology landscape. Within this landscape, an organizational business strategy is connected to produc...

In part one of this series, Barb Mosher Zinck and Cruce Saunders sat down to reflect on the state of content and the strategies organizations can employ to navigate an increasingly complex content landscape. In this final installment, Cruce and Barb discuss the future o...

Great content engineers (CE) are multiplex thinkers, capable of pattern recognition among multiple strata, and multiple dimensions. Aptitude is as important as experience. Building a content engineering practice can begin with existing staff. Simply start by examining talent...

Enhancing Agility, Efficiency, and Consistency of Modern Customer Experiences In the fast-paced digital landscape, enterprises seek innovative approaches to deliver dynamic and engaging customer experiences. A collaborative, component-based approach ensures that your content...

Intelligent content starts with new organizational structures and effective content supply chains. An Evolving Landscape The steady evolution toward information-enabled enterprises continues without pause. As modular knowledge assets shape all customer and internal experienc...

Article At [A], we’ve always believed in the power of content: Structured well, governed thoughtfully, and delivered effectively - to shape digital experiences that matter. That belief continues as we move into an exciting new chapter: The transition to new ownership, led by f...

In this second article in [A]’s series on Knowledge Management, we focus on the importance of knowledge itself, and approaches to improving the free-flow of knowledge throughout an enterprise. In our white paper, “Creating Content-as-a-Service through smart Knowl...

Are you looking to streamline your company’s digital operations to improve your business?  Now is the best time to upgrade or migrate to Xperience by Kentico (XbyK) for all your content management, marketing automation, personalization and ecommerce needs.  X...

An interview with Information Energy 2018 speaker Cruce Saunders, conducted by tcworld editor, Helena Maier Who hasn't heard about bots, AI and intelligent content in the last two years? You can really feel a movement that wants to tell us: make your content smarter...

With the overwhelming variety of Content Management Systems (CMS) on the market, choosing the right CMS is not an easy task.This article will dive into the different kinds and help to make choosing one as simple as possible. There are several types of CMS architectures (trad...

Why Personalized Content at Scale Still Fails Customers expect more than great products or services—they expect relevance. Whether through email marketing, social media, landing pages, or blog posts, brands are under pressure to deliver personalized content across ever...

Content isn't just king: it is the foundation of a realm that spans platforms, media, and audiences. Finding content that reaches, engages, and resonates with audiences can be challenging and rewarding. At the center of this effort lies the need to understand content sem...

Article Managing a content team is challenging, especially when you’re responsible for hundreds or thousands of items. Each department often works individually, leading to inconsistent designs, unclear messaging, and too much content that confuses users. As the content manager...

There’s a lot of talk about personalization these days. What most conversations skip are the foundational content engineering elements, which will enable the content to be personalized.   Over the last 20 years working with enterprise content within large agencies...

Content is everywhere in an enterprise, because it is the basis for all customer experience. Content now originates from virtually every function within enterprises.  Throughout our organizations, content expresses itself in many forms, all of them related. Topic-based ...

Content silos are normal, natural, and unavoidable. They aren’t going away—but they can be bridged with patterns and orchestration. Instead of centralizing content acquisition, we need to plan for a future in which content can move across channels and through sup...

Learn to demonstrate the value of intelligent content and content marketing ROI inside the organization. What Is Content? Content is an expression of everything an organization is and everything an organization does. Stop for a moment and think about this statement. Understa...