Explore [A]’s Knowledge Hub

A Content Management System is a crucial part of any business’s online presence. Depending on your budget and needs, you may favor one type of CMS architecture or another. Download our complete guide to CMS if you want a full picture, but in this article we will explor...

Deliver content for new interactive channels with your existing CMS The explosion of chatbot applications and machine learning provides a new approach to real-time, personalized customer experiences. Chatbots are the ultimate culmination of the universal content accessibilit...

Note to readers: As of writing this article, Adobe has yet to do a public release of this product. Because of this, the product name is still in flux. Names used to refer to this new product include: Adobe Helix, AEM Helix, Adobe Edge, Adobe Edge Delivery, Adobe Franklin, an...

Content becomes intelligent, flexible, and capable of scalable personalization through structure and semantics. Content drives customer experience (CX). In order to achieve optimal CX, we need the ability to manage multiple variations of content components that are dynamical...

How to Optimize Workflows & Create Meaningful Stories In January 2023, [A] conducted a survey and set of interviews to gain insight into the current state of content in the design process. The findings reveal some fascinating trends and challenges that designers face in ...

Don't build or buy an enterprise chatbot without a content model. Learn how to maximize the ROI of chatbots with structured content you already own. Businesses and organizations are struggling to create the content chatbots need to deliver exceptional customer experience...

The need for a Content Services Organization (CSO) We are standing in the midst of a significant revolution in the management of organizational knowledge and its expression as content.  This revolution touches the publishing and engagement systems that handle content, t...

Many designers don't realize it, but they are modeling content. Every time a new interface is built in Figma, a content model is born. Whether it is a mockup of a webpage, a prototype for an app, a flow chart for a conversational UI, or any other digital interaction &mda...

Content is one of the main ways businesses interact with their customers. Regardless of the size of your company, a one-person venture or a large public enterprise, content is one of the most important drivers for acquiring and keeping customers. Simply having content served...

Content engineers form the structure for content, helping shape systems and processes allowing content to be created, transformed, translated, and published to many interactions. Engineering your content and systems also gives you new capabilities to keep content “fres...

As with everything related to content, in order to face complexity, we need to meet our problems with patterns that can change and scale along with the evolving enterprise content ecosystem.  We would never imagine playing a complex game like American Football without a...

Content-as-a-service (CaaS) focuses on managing structured content into feeds that other applications and properties can consume. The CMS becomes a content provider, delivering content as a service to many outputs and experiences syndicated far beyond a single digital proper...

Schema.org is a standards project that provides a collection of schemas, i.e. descriptive tags added to HTML, that content administrators and engineers use to markup pages and enrich content in ways recognized by major search providers. Back in June 2011, Google, Bing and Ya...

Semantically-rich content is essential to the creation and operation of intelligent content. In this article, we explore the importance of semantic content and why semantic services platforms and providers have become an essential ingredient in the successful deployment of i...

What is Knowledge Management? The Knowledge Management function focuses on the “what” and “how” of a company's products and services. Enterprise knowledge investments typically promote an organization’s “reason for being” &n...

My Saturday mornings used to be full of artificial intelligence. Thanks to the TV shows I watched and the comics and books I read, I grew up expecting to live in a world of robots that could think and talk, vehicles of all sizes that would whisk me off to far-away destinatio...

As the demand for personalized and curated content increases and new platforms and applications emerge, content needs to bring in website visitors, move prospects down the marketing funnel, educate customers, and close the sale. To accomplish the above, content must be ...

The Semantic Web is the knowledge graph formed by combining connected, Linked Data with intelligent content to facilitate machine understanding and processing of content, metadata, and other information objects at scale. The Semantic Web leads to smarter, more effortless cus...

I maintain a very simple definition of content engineering: a content engineer ensures that content has the right metadata and is in the right format to support customer needs on their chosen platform.  In reality, content engineering is often anything but simple. How d...

By Alan J. Porter, Director of Content Intelligence Strategy at [A] A good friend of mine always used to say, “business would be a lot easier without people getting involved.” It always provoked a smile from whoever heard it, because while it’s a ridiculous...