Improving Content Efficiency with AIRA: AI Features in Xperience by Kentico

Creating, managing, and optimizing digital content becomes increasingly important and more complex as your business grows. By leveraging AI tools we can greatly improve efficiency for content editing teams and marketers. Meet AIRA, the native AI-powered assistant in Xperience by Kentico which is designed to streamline workflows and boost productivity. AIRA empowers marketers and content creators with intelligent tools that make managing digital experiences faster, smarter, and more intuitive.

Currently available in preview mode for those on the Advanced license tier, AIRA offers a growing suite of AI-driven capabilities that enhance image management, content refinement, and email marketing. Let’s explore each of these features and how they can improve your team’s efficiency and output.

1. Automatic Selection of Image Focal Points

When designing responsive websites, images often get cropped on different screen sizes. AIRA automatically detects and selects the most important focal point in an image—like a face or product detail—ensuring it stays visible across all layouts.

This feature saves time for editors and designers while improving the visual consistency and user experience across devices.

2. SEO-Friendly Image Alt Text Generation 

Uploading hundreds of images? AIRA can automatically generate descriptive, keyword-rich alt text during mass uploads. This not only saves your team hours of manual writing, but also improves accessibility and SEO performance, making your content more discoverable and compliant. 

3. Automatic Assignment of Tags to Images

AIRA also analyzes images during mass uploads and assigns relevant tags to each one. Properly tagged images are easier to organize, search, and reuse - especially in content-heavy environments. This enables much faster image retrieval within content creation workflows, as properly tagged images are more easily found. It also encourages a consistent taxonomy across different teams, leading to more streamlined content management.

4. Text Refinement Within Rich-Text Editors

Need to simplify language, improve grammar, or shorten content? AIRA is built directly into Xperience’s rich-text editor. Users can refine copy in real time without switching tools—perfect for marketers and subject matter experts who aren’t professional writers.

This functionality elevates content quality while reducing time spent on editing and proofreading.

5. AI-Generated Email Content from Existing Assets 

Creating emails just got easier. AIRA can generate entire email bodies based on existing reusable content items, URLs, or custom prompts. This accelerates campaign creation while maintaining alignment with your brand voice and existing messaging.

6. Generation of Email Subject Line Suggestions

Once your email body content is complete, AIRA can suggest compelling subject lines designed to grab attention. Subject lines are often the deciding factor between an opened email and one that’s ignored. This feature helps increase open rates by providing data-informed subject line suggestions and facilitates the creation of A/B test-worthy variations with minimal effort, supporting marketers in crafting effective email campaigns quickly and efficiently.

AIRA: Preview Mode, but Powerful

While AIRA’s features are currently in preview mode and only available for those on the Advanced license tier, their impact on content management is significant. These tools are effective time-savers and intuitively built into the Xperience by Kentico admin interface. Additionally, Kentico continues to expand on AIRA’s capabilities by adding new features and functionality. Automated translations, customer journey insights and other exciting updates will be added to AIRA in Xperience by Kentico in future releases. Keep an eye on their product roadmap for these and other great new features.

Today, AIRA can help digital teams focus more on strategy and creativity, and less on repetitive tasks by improving content quality, automating image tagging and generating on-brand emails.

Let’s build a great digital experience together!

At [A] we are Kentico Gold Partners with years of experience building solutions in Kentico and helping clients migrate from other platforms. Check out other articles on our site to learn how we are keeping up with the rapidly evolving AI technology landscape, or Contact us to learn more about our process and how we can help you benefit from Kentico’s advanced capabilities.