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Inside the New [A]: Better Digital Experiences Start Here

May 1, 2025

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Sofia López

We’re stepping into a new chapter at [A], and we’re excited to share what’s new and what it means for you.

Over the past few months, we’ve refreshed our brand, rethought how we communicate, and rebuilt our website to make everything simpler, faster, and genuinely more helpful.

A Simpler Way to Explore [A]

Our new site is easier to navigate and more focused on what matters. It’s built on .NET 8 and Kentico 13, a powerful digital experience platform that helps us manage content more efficiently and deliver better, more accessible experiences.

This shift reflects how we think about content strategy: it should be clear, connected, and made for real people, not just systems. We’ve also streamlined how we present our content management consulting work so it's easier to see how we can help.

Explore the new site

Smarter Search, Powered by Gemini

We’ve added something we’re really excited about: a new AI-powered search with an Overview feature, built using Gemini (Google’s advanced AI model) and Kentico’s Smart Search engine. It helps you find the most relevant articles, case studies, and insights across our site — fast and intuitively.

Try the AI search

It’s all part of our ongoing mission to help organizations manage and scale their enterprise content systems more effectively.

What This Means for You

From the site to the search, to how we talk about what we do — all of this is part of making [A] more approachable, more helpful, and more aligned with the real needs of our clients.

Through our content operations consulting, we work with teams to simplify how digital content is created, structured, and delivered. Whether you’re a university, agency, or enterprise, we’re here to help you build smarter, more sustainable content workflows across teams, tools, and channels.

New Leadership, Same Mission

This new phase also comes with new ownership, and with it, fresh energy and renewed focus. But one thing hasn’t changed: our commitment to supporting better content, smarter systems, and stronger experiences through modern content strategy consulting and technology.

We’d love for you to check out the new site, try the AI search, and let us know what you think.

This is just the beginning.

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