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How to Make Your Knowledge Management Smarter
Explore the importance of Knowledge Management, its benefits and how to create smarter Knowledge Management through Intelligent Content
Articles
The Role of Technical Communication for Customer Experiences
With the huge increase of Big Data and structured content, technical communications becomes a crucial partner for creating next-gen customer experiences
Content Engineering for Next-Generation of Customer Experiences
Learn how Intelligent Customer Experiences is formed by listening to customer data and responding with contextually-relevant content in real-time.
Follow Your North Star to a Successful Content Engineering Team
Building a successful content engineering team needs more than excellent technical skills. Learn other factors that contribute to your team's success.
Content Engineer: Roles and Responsibilities
Content Engineers define content models, a reuse strategy, taxonomy and metadata, governance, as well as technology selection and configuration.
Key Ingredients for Intelligent Customer Experiences
This extensive content engineering article series explores critical steps and practices that ensure Intelligent Customer Experiences (ICX).
Want Personalization? Start with Content Engineering
Engineering content unlocks personalization capabilities. Key elements for personalization include: taxonomies, semantic tagging, Content-as-a-Service
Standards and Governance for Multichannel Content Distribution
Omnichannel content requires content that is modular, enriched with metadata and portable. Learn about Standards and governance for Content Engineering
Autonomous Agile Teams and Enterprise Content Strategy
How to adhere to enterprise content strategy without sacrificing team agility? Read how to balance different approaches for content publishing.
The Power of Structured Data for Search Engine Optimization
Learn how to engineer content for Search Engine Optimization and the fundamental role of structured data.
Engineering Content Freshness with Structured Data
Customers seek and consume relevant, fresh content. Structured content enables content teams to reuse content, making it more valuable to the enterprise.
What is a Content Services Organization?
Discover the new organizational model that supports content intelligence by incorporating Content Strategy, Content Engineering, and Content Operations practices within an overall Content Services Organization (CSO).