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Viewing Functional Problems Holistically

Learn about the importance of taking a horizontal viewpoint of customer journey maps to break down CX silos.

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Breaking Down Walls: Why Your Systems Need to Work Together for Better Customer Experiences

Frustrated by company systems that seem designed to make things difficult rather than helpful? This video explores how organizations can stop applying quick fixes and start solving the real problems.

Many of the systems we interact with daily suffer from a common problem—they're built to solve specific department goals rather than create a smooth customer journey. When organizations focus on short-term fixes like "keeping customers from leaving" instead of understanding why customers want to leave in the first place, they create frustrating experiences.

The video highlights this issue with a real example: "They have this inside out view of: we've got to retain our subscribers and make it difficult for them to leave. Which is actually, from a customer experience, the exact opposite of what I wanted. I wanted it to be easy to leave because then I might come back, but now I'm not going to."

What This Video Covers:

  • Why looking at problems from just one department's perspective creates disconnected experiences
  • How focusing on quick fixes often backfires and damages customer relationships
  • The importance of listening to employees who interact directly with customers
  • Simple ways to break down barriers between different teams and departments
  • Practical approaches to creating seamless experiences across all customer touchpoints

Why This Matters

When different parts of your organization work in isolation, customers feel the disconnects. This video shows how bringing teams together around a shared understanding of customer needs creates experiences that build loyalty rather than frustration.

Ready to stop treating symptoms and start solving the real problems in your customer experience? Watch now to learn how breaking down internal barriers creates better customer journeys.

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