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What are Content Attributes?
Attributes define the rules and relationships that shape content structure. See how they enhance consistency, automation, and adaptability.
Courses
Courses
Building Blocks of a Content Model
Discover the building blocks of the Content Model and how structured content enhances consistency, automation, and customer experiences.
What are Views?
Views define how content is displayed across platforms. Learn how they enable flexibility, dynamic content, and machine-readable formats.
What are MixIns?
MixIns extend content models by adding reusable properties without altering core structures. Learn how they enhance flexibility and scalability.
Low Effort Customer Experiences Lead to Value
Effortless experiences drive customer loyalty and revenue growth. Discover how intelligent experiences increase retention, spending, and long-term value.
Inspire, Motivate, and Move Customers with Content
Make your content work smarter. Learn how intelligent content delivers the right message at the right time to enhance customer experiences
Make Content Work Harder with Content Practices
Content intelligence transforms how organizations create, manage, and scale content. Learn how strategy, operations, and engineering fuel smarter customer experiences.
Customer, Context, and Content: Ingredients for ICX
Explore how modular content enables leading-edge customer experiences.
Content Management: A Mess Everywhere
Discover how the smartest organizations are facing content management problems.
Content Silos Are Strangling Enterprise Publishing
Content silos slow down publishing and create inefficiencies. Learn how structured content can break these barriers.
CX Winners Make Content a Priority
Content is the foundation of great customer experiences. Learn how leaders use content strategies to drive engagement, consistency, and personalization.
Customers Drive Their Own Experiences
Learn how to align content strategy with real customer journeys for effortless, connected experiences.