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What Content Marketers Need to Know About Chatbots
Did you know industry analysts predict that within the next ten years, chatbots and digital assistants like Siri and Alexa will overtake the webpage as a primary consumer touchpoint and largely replace mobile apps?
Content marketers interested in harnessing the power of chatbots should review the Content Marketing Institute (CMI) Twitter Chat: "What Content Marketers Need to Know About Chatbots." [A]'s founder Cruce Saunders (@mrcruce) led this discussion and fielded questions about how to get started building chatbots with the content assets already residing in our content repositories.
To realize the impressive cost savings and customer service benefits of chatbots, forward-thinking marketers rightly look to leverage dedicated chatbot frameworks to save time and money in development. Cruce was happy to share the basic steps you can take today to start building bots using the content already living inside your CMS.
“Similar to the mobile revolution, voice-based interaction with digital assistants is ushering in an entirely new set of consumer behavior. By 2020, Gartner predicts 30% of web browsing will be screenless,” reports iProspect. Are you ready?