[A] is the Content Intelligence Service. In partnership with leading global enterprises, [A] orchestrates content intelligence systems that unify the people, processes, and technology for omnichannel publishing and real-time personalized customer experiences.
The essential ingredient to all customer experience is content. When meeting customers' unique needs, content must be able to shape itself into multiple containers, templates, and interfaces. Customer experience and omnichannel leaders are rallying cross-functional teams and building content intelligence practices. These new practices drive the creation of structured, intelligent content.
Make content technology software investments accomplish more, more efficiently, when architected into a holistic Content Intelligence System.
Listening to and understanding a customer’s context and making that customer data available to real-time sessions. Bringing together relevant modular content from a content pool to meet customers in their required formats and views.
Flowing across a complete content supply chain and a Customer Experience (CX) and martech software stack, and into multiple interfaces and renderings with minimal rework.
Responding using conditional logic to facilitate instant and long-term customer journeys, without human intervention. Connecting with robot consumers of structured data.
Connecting with customers via intent and response interactions, including chatbots and voice interfaces, facilitated by a combination of human and machine intelligence.
Drive content reach and impact across humans and robots, accruing measurable value.
Match realtime customer data with contextualized, faceted content, creating increased discovery, customization, automation, and personalization capabilities.
Reduce total effective cost of content through low-friction, omnipurpose content reuse.
Ease into Intelligent Customer Experience with a workshop, assessment, or health check from [A].
A self-paced eLearning experience on the topics driving innovation and change across enterprise publishing. The first available course, Cornerstones of Content Intelligence, taught by leading experts, starts with the fundamental concepts and building blocks, then moves on to more advanced and practical material as the course progresses.
Listen to industry thought leaders discuss hot topics in customer experience, digital transformation, the Internet of Things, intelligent content, and corporate governance.
The Content Order is a new, complimentary, membership program hosted by [A] for anyone invested in the future of content. As enterprise content publishers work towards omnichannel ICX, we need to overhaul our content ecosystems including massive changes across people, process, and technology.
[A] Resources offers information on intelligent content, digital maturity, content strategy and content engineering.