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About [A]

Content is everywhere. [A] partners with smart leaders to reach more channels, grow the value of content assets, and streamline omnichannel production and publishing. Complex organizations use [A] to compete in a multichannel, multimodal, AI-driven world.

Content Intelligence Service

[A] is the Content Intelligence Service. In partnership with clients, we create all aspects of a content intelligence system and unify the people, processes, and tools needed to enable content intelligence and maximize content-ROI. To achieve this, [A] ensures content is:
  • Coherent - Orchestrated against a Master Content Model™, unifying systems for content interoperability.

  • Self-Aware - Connected with semantics, taxonomy, structure, and context.

  • Quantum - Able to exist in multiple states and systems at one time, leveraging content assets for reach and impact.

 

Key Benefits of a Content Intelligence System

  • Content reach and impact increases across humans and robots, driving measurable value.
  • Content is contextualized, creating increased discovery, customization, automation, and personalization capabilities.
  • Reduces total effective cost of content through low-friction reuse.
 

[A] Core Content Intelligence Services

  • Content Intelligence

  • Content Engineering

  • Content Practice

 
Content Intelligence - Creating content intelligence is a large undertaking and it takes effort to do it right. We review the content landscape, identify key content intelligence use cases, create organizational understanding of the problem, and define intelligent content initiatives. 
  • Executive Briefings

  • Discovery Workshops

  • Stakeholder Interviews

  • Content Strategy

  • Audit & Analyze Content Landscape

  • Technology Selection & Planning

  • Stack & Solution Design

 
Content Engineering - One key ingredient in content intelligence is that all content is driven from a single model. We create a Master Content Model™ and iteratively work through incremental changes to align all channels.
  • Structure
    • Master Content Model™
    • Align Authoring System Schemas
  • Semantics

    • Define Semantic Services

    • Ontology Management
  • Graph

    • Define Knowledge Graph
    • Build Graph Database
  • Customer Experience Design & Development
  • CMS Integration & Configuration
  • Content-as-a-Service; Content API
  • Enterprise Software Integration
  • Multi-Channel Content Enablement
  • Chatbot Enablement
 
Content Practice - Most companies are not organizationally aligned for content intelligence. We help companies define organizational structure and processes to facilitate content intelligence moving forward.
  • Organizational Structure
  • Role Definitions
  • Governance Definition
  • Oversight 
  • Embedded [A]gents
  • Mentoring/Apprenticeships
  • Recruiting
  • Interviewing
  • Training

Service and Training

[A] provides services and trainings on content delivery architecture, CMS and marketing technology platforms integration, content engineering, intelligent content, AI-driven content, and personalized customer experiences. [A] helps enterprises single-source content, create content APIs, and transform and reuse content in various publishing channels. Clients come to [A] for content engineering and integration along the full publishing lifecycle.

Expertise

Assisting clients to transform static, single-channel content into fluid, intelligent content.

Providing full-service integration for content management and customer experience platforms.

Helping clients understand content value and how to achieve higher returns on content assets.

Training clients' internal teams to build and maintain a content engineering practice internally.

Building and advising sophisticated, multi-channel content programs and architectures.

Partnership

Together, we help clients manage and maintain large content and customer experience management implementations, integrations, and migrations, as well as content campaigns and related services.

[A] partners with numerous content strategy, creative, advertising, and PR agencies and their clients on CMS/CEM selection and implementation projects.

[A] clients include federal, state, county, and city-level government, large multinational corporations, large-scale associations and nonprofits, educational institutions, healthcare providers, financial services, and business-to-business marketing.