[A]: The Content Intelligence Service

The essential ingredient to all customer experience is content. When meeting customers' unique needs, content must be able to shape itself into multiple containers, templates, and interfaces. Customer experience and omnichannel leaders are rallying cross-functional teams and building content intelligence practices. These new practices drive the creation of structured, intelligent content.

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Omnichannel

Make content technology software investments accomplish more, more efficiently, when architected into a holistic Content Intelligence System.

Contextual

Listening to and understanding a customer’s context and making that customer data available to real-time sessions. Bringing together relevant modular content from a content pool to meet customers in their required formats and views.

Fluid

Flowing across a complete content supply chain and a Customer Experience (CX) and martech software stack, and into multiple interfaces and renderings with minimal rework.

Automated

Responding using conditional logic to facilitate instant and long-term customer journeys, without human intervention. Connecting with robot consumers of structured data.

Conversational

Connecting with customers via intent and response interactions, including chatbots and voice interfaces, facilitated by a combination of human and machine intelligence.

Make content technology software investments accomplish more, more efficiently, when architected into a holistic Content Intelligence System.

Further Resources

Podcasts

Join our podcast as we discover how to make the world smarter one step at a time! Listen to industry leaders on the trends and topics shaping how we work and use content.

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Resources

[A] Resources offers information on intelligent content, digital maturity, content strategy and content engineering.