About [A]

Content is everywhere. [A] partners with smart leaders to reach more channels, grow the value of content assets, and streamline omnichannel production and publishing. Complex organizations use [A] to compete in a multichannel, multimodal, AI-driven world.

Content Intelligence Service

[A] is the Content Intelligence Service. In partnership with clients, we create all aspects of a content intelligence system and unify the people, processes, and tools needed to enable content intelligence and maximize content-ROI. To achieve this, [A] ensures content is:

Coherent - Orchestrated against a Master Content Model™, unifying systems for content interoperability.
Self-Aware - Connected with semantics, taxonomy, structure, and context.
Quantum - Able to exist in multiple states and systems at one time, leveraging content assets for reach and impact.

Key Benefits of a Content Intelligence System

Content reach and impact increases across humans and robots, driving measurable value.
Content is contextualized, creating increased discovery, customization, automation, and personalization capabilities.
Reduces total effective cost of content through low-friction reuse.

[A] Core Content Intelligence Services

Content Intelligence
Content Engineering
Content Practice

Content Intelligence - Creating content intelligence is a large undertaking and it takes effort to do it right. We review the content landscape, identify key content intelligence use cases, create organizational understanding of the problem, and define intelligent content initiatives.

Executive Briefings
Discovery Workshops
Stakeholder Interviews
Content Strategy
Audit & Analyze Content Landscape
Technology Selection & Planning
Stack & Solution Design

Content Engineering - One key ingredient in content intelligence is that all content is driven from a single model. We create a Master Content Model™ and iteratively work through incremental changes to align all channels.

Structure
- Master Content Model™
- Align Authoring System Schemas
Semantics
- Define Semantic Services
- Ontology Management
Graph
- Define Knowledge Graph
- Build Graph Database
Customer Experience Design & Development
CMS Integration & Configuration
Content-as-a-Service; Content API
Enterprise Software Integration
Multi-Channel Content Enablement
Chatbot Enablement

Content Practice - Most companies are not organizationally aligned for content intelligence. We help companies define organizational structure and processes to facilitate content intelligence moving forward.

Organizational Structure
Role Definitions
Governance Definition
Oversight
Embedded [A]gents
Mentoring/Apprenticeships
Recruiting
Interviewing
Training

Service and Training

[A] provides services and trainings on content delivery architecture, CMS and marketing technology platforms integration, content engineering, intelligent content, AI-driven content, and personalized customer experiences. [A] helps enterprises single-source content, create content APIs, and transform and reuse content in various publishing channels. Clients come to [A] for content engineering and integration along the full publishing lifecycle.

Expertise

Assisting clients to transform static, single-channel content into fluid, intelligent content.

Providing full-service integration for content management and customer experience platforms.

Helping clients understand content value and how to achieve higher returns on content assets.

Training clients' internal teams to build and maintain a content engineering practice internally.

Building and advising sophisticated, multi-channel content programs and architectures.

Partnership

Together, we help clients manage and maintain large content and customer experience management implementations, integrations, and migrations, as well as content campaigns and related services.

[A] partners with numerous content strategy, creative, advertising, and PR agencies and their clients on CMS/CEM selection and implementation projects.

[A] clients include federal, state, county, and city-level government, large multinational corporations, large-scale associations and nonprofits, educational institutions, healthcare providers, financial services, and business-to-business marketing.

CONTACT [A]