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[A]: The Content Intelligence Service

Introducing [A]’s approach to content intelligence and start the journey to fluid, intelligent customer experiences.

Omnichannel

Make content technology software investments accomplish more, more efficiently, when architected into a holistic Content Intelligence System.

Contextual

Listening to and understanding a customer’s context and making that customer data available to real-time sessions. Bringing together relevant modular content from a content pool to meet customers in their required formats and views.

Fluid

Flowing across a complete content supply chain and a Customer Experience (CX) and martech software stack, and into multiple interfaces and renderings with minimal rework.

Automated

Responding using conditional logic to facilitate instant and long-term customer journeys, without human intervention. Connecting with robot consumers of structured data.

Conversational

Connecting with customers via intent and response interactions, including chatbots and voice interfaces, facilitated by a combination of human and machine intelligence.

Further Resources

[A]cademy

A self-paced eLearning experience on the topics driving innovation and change across enterprise publishing. The first available course, Cornerstones of Content Intelligence, taught by leading experts, starts with the fundamental concepts and building blocks, then moves on to more advanced and practical material as the course progresses.

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Podcasts

Listen to industry thought leaders discuss hot topics in customer experience, digital transformation, the Internet of Things, intelligent content, and corporate governance.

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The Content Order

The Content Order is a new, complimentary, membership program hosted by [A] for anyone invested in the future of content. As enterprise content publishers work towards omnichannel ICX, we need to overhaul our content ecosystems including massive changes across people, process, and technology.

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Visit the Treasury

[A] Resources offers information on intelligent content, digital maturity, content strategy and content engineering.

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