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[A] Content Intelligence Solutions

The most difficult aspect of a structured content initiative is the organizational change. Organizations must strategically build structured content, content engineering disciplines, content models, and related publishing processes from the inside out to ensure sustainability long after launch.

Integrated into the largest enterprises and leading mid-market companies, [A] supports organizational change through process development, team development, training, and ongoing support and process outsourcing.

[A] helps architect, select, build, and integrate the ideal customer experience management platforms and technologies customized to organizational needs.

[A] works with both the most sophisticated and complex software and IT teams in the world, as well as understaffed mid-market firms with bigger ideas than staff to enact them.

When building a new content supply chain, start with the latest view on content portability, structure, and integration approaches to power contextual content at scale.

A strategy does not stand alone. The content itself needs a new shape, and new tags. Intelligent content takes engineering.

Customers who expend low effort to reach their goals are 23 times more likely to repurchase, according to a customer experience study. Crafting frictionless interactions for content is essential for both our customers, and our internal teams.

A Master Content Model® (MCM) defines the relationships between content types and elements across systems, variants, and channels. It significantly reduces the friction often experienced in creating, managing and publishing content, and allows for seamless content experiences for customers. The content engineers at [A] provide customized solutions for organization's unique technology landscapes and designed to meet internal production goals.

Customers don’t care where content comes from. Customers don’t go to our website or our apps to look for content based on which department produced it - they just want answers. [A] helps content converge around user goals to create a next-generation customer experience.

Use the power of the [A] Content Intelligence Framework to assemble and organize the people, process, and technology necessary to meet the publishing and customer experience demands facing knowledge-rich enterprises in an era of unprecedented change and scale.

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Q&A Title

Can [A] work with our existing agency or integrator?

Yes, [A] has a long track record of working with existing teams. We are strong believers in letting the strengths of each team member elevate successful projects.

How do we justify [A] Operations cost?

There are a number of ways to build a clean business case for involving [A] in content and ICX operations functions. These include revenue influence, displacing the need for specialized skills headcount, content velocity, content quality, and improving the overall ROA for content and technical assets. [A] works with organizations on specialized business cases based on discovery associated with workshops and health checks.