A strategy does not stand alone. The content itself needs a new shape, and new tags. Intelligent content takes engineering.
Customers who expend low effort to reach their goals are 23 times more likely to repurchase, according to a customer experience study. Crafting frictionless interactions for content is essential for both our customers, and our internal teams.
A Master Content Model® (MCM) defines the relationships between content types and elements across systems, variants, and channels. It significantly reduces the friction often experienced in creating, managing and publishing content, and allows for seamless content experiences for customers. The content engineers at [A] provide customized solutions for organization's unique technology landscapes and designed to meet internal production goals.