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[A] Presentations

[A]'s founder presents "Evolving the New Content Order: The Rapidly Changing Multi-Channel, Multi-Modal Content Landscape" at ICC 2018.

Webinars / Videos

Content carries tremendous value and shapes CX. We need to power up the people, processes and technology around our content. One step at a time, move towards Content Intelligence with [A].
Learn about the pivotal role of a content engineer within an organization.
Mayo Clinic and [A] jointly present a one-hour webinar on the Master Content Model and content engineering.
Alan J. Porter presents on the content convergence of marketing communication, technical communication, and localization.
Join [A]'s founder Cruce Saunders as he presents the on-demand webinar, "Building Chatbots with Intelligent Content," as part of a virtual summit on intelligent agents and chatbots.
A free on-demand webinar on digital maturity practices for associations and non-profits.


[A] to jointly present a 2-part workshop on modernizing technical resource center content at Information Development World 2018.
An opening keynote on how to streamline and automate content supply chains by applying an intelligence framework to an organization’s current content ecosystem.
Returning thought leaders, along with fresh voices in the industry, continue to evolve the content conversation at LavaCon 2018.
[A]’s Master Architect dives into all things DITA, with a special focus on the value and applications of a Master Content Model™ at CIDM 2018, Apr. 23 - 25.
Mayo Clinic and [A] Jointly Present "Unifying Multichannel Publishing with a Master Content Model at Mayo Clinic"
[A]'s founder Cruce Saunders held a 90-minute chatbot workshop at IDW 2017.


Narrated by [A]'s founder Cruce Saunders, this deck explores the new content stack, and how to future-proof content assets to meet the demands of ever-evolving customer experiences. 
Learn the specific, practical steps you can take today to shape content for chatbots, AI, and marketing automation.