[A] Presentations

Discover how an enterprise content model can enhance your organization's digital assets. Learn why they matter, how to design them, and who should participate.

Create dynamic Figma designs with real content from a headless CMS. Optimize for delivery channels & get the most from creating components in Figma.

Hear from the leaders of forward edge of omnichannel content programs. See the strategies and operations that are making personalized content possible.

Join host Cruce Saunders, principal and founder of [A] and our panel of content experts to discover the necessity of moving towards a goal-oriented, omnichannel customer journey.

Dive into the world of omnichannel content creation with expert Cruce Saunders and discover how to personalize every step of the customer journey.

Dive into a well-established practice that's been honed for years by practitioners within the enterprise and consulting community.

Join [A] and our panel of industry experts in a deep dive to define the role of a working ontologist in today’s evolving content ecosystem.

Enter a world of expanded content influence across operations, and travel beyond committees into fertile lands found in shared patterns and standards.

[A] Webinar on combining Content strategy, engineering and operations to create content intelligence for optimal Customer Experience and User Experience.

[A] Webinar on Modeling Modular Content for multichannel delivery and creating Personalized Customer Experiences

[A] Webinar on Content Operations and 7 Ways to Avoid Costly Failures in Content Operations

[A] Webinar with Cruce Saunders on the 5 key patterns underpinning successful omnichannel Content Delivery.

[A] Webinar on the role of Semantic Systems in Publishing for Personalized Intelligent Customer Experiences

[A] Keynote on the importance of Flexible Decoupled Content models to create multichannel Customer Experiences

[A] Webinar introducing the Content Orchestration Model - An organizational framework for Next-gen harmonious content publishing

[A] Webinar on the role of Content Modeling for SEO Search Engine Optimization and the basics of Content Modeling

Join a group of industry experts diving deep into the foundational terminology and processes they each use when modeling content for omnichannel publishing.

[A] Webinar on the role of Intelligent Content - modular adaptive contextual content - for creating Intelligent Customer Experiences - Adobe DITAWORLD 2019

[A] Webinar Exploring the landscape and the selection process of customer experience technology solutions

A panel of 9 thought leaders shares fresh insights on the current and future state of content models and related topics.

[A] Webinar on the role of a Content Engineer for Content Modeling and delivering personalized, automated, multichannel Customer Experiences

[A] Keynote on The Future of the Content Supply Chain - How to produce and manage a high volume of content across a growing number of devices and channels

[A] Webinar on Conversational DITA for Chatbots and Voice Assistants and creating better Customer Experiences in a high volume content environment

[A] Webinar on Content Engineering and the design and facilitation of a content model to align teams around content creation, publishing, UX & DevOps

Content carries tremendous value and shapes CX. We need to power up the people, processes and technology around our content. One step at a time, move towards Content Intelligence with [A].

[A] Webinar on the implementation of content engineering and a Core Content Model at the Mayo Clinic solved content challenges faced by larger enterprises

[A] Webinar on Content Convergence - the worlds of marketing & technical communication and localization are converging as companies need global brands

[A] Webinar introducing the Content Services Organization: An organizational framework for content publishing, content management and processes across teams

[A] Keynote on the Evolving New Content Order - Content that is intelligent, adaptable, reusable, and fully discoverable

[A] Webinar on how Intelligent content lays the foundation for chatbots and intelligent assistants and the transformation of customer service

[A] Webinar on Digital Maturity for Associations & Non-Profits: Exploring the technology landscape for member loyalty, digital marketing and automation

Learn about the role of a CSO in orchestrating and facilitating smarter, more relevant content across systems. Find out how a CSO can improve content through consistency and strategy...

Learn about the key drivers behind the shift toward unified content capabilities and how organizations can leverage it to deliver personalized cx.

Unify the practices of strategy, engineering, and operations to streamline your content supply chain and provide more consistent customer experiences.

Learn how to organize your content! Meet people's needs and achieve business goals by understanding both the user journey and customer intent.

Allow content to move from system to system and across schemas with the Content Supply Chain.

In this interview clip, Cruce Saunders of Simple [A] explains the methodology [A] uses to assist enterprises deliver Intelligent Customer experiences.

Move faster in today's omnichannel environment by implementing a Content Supply Chain.

See the benefits of implementing the 5 essential patterns for successful omnichannel content delivery.

Unify the patterns that matter for content creation and omnichannel delivery .

Discover how content-as-a-service empowers content control with flexibility to create once and publish everywhere.

Learn how to optimize your content by connecting systems with the content supply chain.

Explore how content structure allows managing multiple variations of content components that are dynamically assembled as relevant experiences.

Learn how content becomes intelligent, flexible, and capable of personalization with the power of semantics.

Discover the patterns emerging in successful omnichannel programs

Learn the best way to transform content processes to pursue omnichannel customer experiences.

See real-world applications of nodal transformation.

Understand how content models give structure and organization to your content.

Explore how nodal content transformation empowers content flexibility across systems.

Discover the patterns that keep content assets from flowing and transforming efficiently through content supply chains across most organizations.

Discover the benefits of decoupled authoring as Cruce Saunders outlines how supply chains represent an integrated strategy for content delivery across multiple channels.

Learn about the benefits of knowledge graphs to make more informed decisions, and visualize content streams. 

Learn the basics of Content Modeling and determine what kind of content you need with this crash course.

Can you differentiate between the practices, disciplines, skills, and roles related to content? Find out the distinction of these concepts as Cruce Saunders walks through the...

See examples of MixIns and how they relate to the Content Model.

Understand how content views enable the design of content for humans and machines consumption.

Deep-dive into the attributes of content types to define specific details of content structure.

Recognize content types and its elements to understand the principles of structured content.

Explore the variety of content types and the elements they share.

Learn how content models represent structural and semantic relationships that exists between content types.

Discover the key building blocks of Content Models and how they react in relation to one another.

Learn how the Content Services Organization (CSO) facilitates the flow of content between teams.

Create content that best serves your digital strategy by structuring content in a way that makes it easy to understand.

When content assets are valued as intangible intellectual property, they drive balance sheet value by contextualizing CX and removing friction from the entire customer lifecycle.

Strategy, standards, and systems connect with structure and semantics to build the “Temple of Content Intelligence.”

Explore how The Master Content Model™ provides a representation of content that can be mapped to different presentations across the content lifecycle.

ICX is capable of understanding a customer's context and making that customer's data available in real-time sessions.

Learn about internal effort versus customer effort and how this can lead to optimal cx.

Learn about the Content Impact Quadrant to uncover the true potential value of your content

See how organizations that focus on creating intelligent content are able to empower customer experiences

See the importance of companies adapting to the changing world of content experiences.

Content silos are strangling enterprise publishing. Without a plan or structure, organizations will face content and customer experiences problems.

Discover how the smartest organizations are facing content management problems.

Explore how modular content enables leading-edge customer experiences.

As customer experiences are getting smarter, smart companies are making content assets work harder.

Content that moves and shapes itself like the current of a stream, allows customers to easily flow down the path of least resistance.

Learn about the value of "low effort cx" and how it leads to a better engagement with customers.

Did you miss any episode of our first season? Dive into the world of content intelligence and learn the key ideas and concepts that will lead you to take the first step towards a smarter...

Ready to take the next step to deliver intelligent content? See examples of organizations that transformed company chaos into a harmonious blend of systems and people with the COM.

Discover how to enhance content delivery by implementing a Content Orchestration Model in your organization.

Explore the many traits of Content Strategy and how it supports your organization to deliver value and impact customers.

Explore the benefits of implementing the Content Strategy in your work teams, and deliver content that serves both the organization and the customers.

Learn how to build customer oriented architectures that help to deliver flexible and reliable customer experiences.

Learn how practitioners enable omnichannel customer experiences through structured content.

Take the path towards automated tagging, and discover how to improve semantic connections to deliver greater omnichannel ICX.

Learn about accessibility to deliver intelligent customer experiences. For more watch the full roundtable.

Discover how to power omnichannel customer experiences with content ontologies. For more on this, watch the full roundtable.

Hear about OmnichannelX and learn key elements to achieve omnichannel success. For more watch the full roundtable.

Explore how omnichannel architecture help deliver intelligent customer experiences. For more watch the full roundtable.

Discover the emerging practice of Content Engineering and how it integrates within an organization.

Learn about successful omnichannel programs to deliver valuable customer experiences. For more watch the full roundtable.

Focus every aspect of your journey maps and learn how to make customer-centric decisions. For more watch the full roundtable.

Discover how to implement omnichannel practices to deliver intelligent customer experiences. For more watch the full roundtable.

Discover how teams are using data modeling principles to achieve real, impactful results- For more on this episode watch the full roundtable.

See the different approaches of the ontologist role and how it supports content through the entire content lifecycle. For more on this episode watch the full roundtable.

Hear from the experts on how internal teams collaborate to bridge content siloes. For more on the episode watch the full roundtable.

Learn about the skills you need to become a future ontologist. For more on the episode watch the full roundtable.

Discover how the role of the Content Engineer has evolved and why it is critical in the whole content journey. Learn more about the episode watching the full roundtable.

An organization starts providing real value when it enables content engineering. Learn more about the episode watching the full roundtable.

Interested in the role of the Content Engineer? Learn more about the episode watching the full roundtable.

Learn to enable intelligent content by combining structure and semantics. For more about the episode watch the full roundtable.

Learn more about the skills needed in the ontologist role. For more about the episode watch the full roundtable.

How do Content Engineers work with content Structure and Semantics? Learn more about the episode watching the full roundtable.

Let's explore the layers of information and knowledge that make us all smarter. Together let's dive into the invisible world of content.

The Invisible World of Content aims to inspire ideas and actions to support the content professionals that have been working hard to advocate for the rightful place knowledge and content...

Discover the functions of Content Operations and how it enhances the interaction between processes, stakeholders, and tools.

Explore the functions of Content Operations to run everyday content functions across teams.

See 5 key value drivers Content Operations bring to organizations of all sizes and enhance smart content delivery across multiple channels with Content Operations.

Learn how we at [A] define Content Operations, and join us to explore the role and value it brings to organizations

Take a deeper look into the inner workings of a Content Services Organization (CSO).

See the roles which compose a Content Services Organization (CSO), where it lives in an enterprise, how it produces value, and why is the perfect time to build one.

Learn about the Content Services Organization (CSO) and see how it provides value for both content creators and customers.

In this episode, we define Content Intelligence and examine how it directly relates to Intelligent Customer Experiences (ICX).

Learn about Intelligent Customer Experiences (ICX) and how to power them with modular intelligent content.

Explore a new approach to content intelligence and learn how content supply chains enable content flexibility across platforms.

Learn more about customer journey maps to provide context to content and make it easier to meet customer needs.

Empower your metadata to connect content and data in order to deliver ICX.

Learn about the importance of taking a horizontal viewpoint of customer journey maps to break down CX silos.

Enable your customer metrics to test and improve the experience you provide.

Understand why strong relationships enable continuous customer satisfaction

Discover why we need to create modular content to empower personalized ICX.

Season 2 is here! Discover practical lessons on the patterns that matter for omnichannel and how to put intelligent content systems in place.