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[A] Presentations

An opening keynote on how to streamline and automate content supply chains by applying an intelligence framework to an organization’s current content ecosystem.

Webinars / Videos

Content carries tremendous value and shapes CX. We need to power up the people, processes and technology around our content. One step at a time, move towards Content Intelligence with [A].
[A]'s founder Cruce Saunders presents "Evolving the New Content Order: The rapidly changing multichannel, multimodal content landscape" at LavaCon Content Strategy Conference.
Gain insights into new application areas for DITA practitioners and learn from real-world projects about some of the common challenges.
An opening keynote on how to streamline and automate content supply chains by applying an intelligence framework to an organization’s current content ecosystem.
Learn about the pivotal role of a content engineer within an organization.
Mayo Clinic and [A] jointly present a one-hour webinar on the Master Content Model and content engineering.

Talks

Alan Porter will highlight a few examples of the impact of a “culture of assumption” and provide some practical tips on how to switch to a customer-focused mindset.
Alan J. Porter to lead the “Intro to Content Engineering” session at the STC Houston Mini-Conference on February 16 in Brenham, Texas.
[A] to jointly present a 2-part workshop on modernizing technical resource center content at Information Development World 2018.
Returning thought leaders, along with fresh voices in the industry, continue to evolve the content conversation at LavaCon 2018.
[A]’s Master Architect dives into all things DITA, with a special focus on the value and applications of a Master Content Model™ at CIDM 2018, Apr. 23 - 25.
Mayo Clinic and [A] Jointly Present "Unifying Multichannel Publishing with a Master Content Model at Mayo Clinic"

Decks

Narrated by [A]'s founder Cruce Saunders, this deck explores the new content stack, and how to future-proof content assets to meet the demands of ever-evolving customer experiences. 
Learn the specific, practical steps you can take today to shape content for chatbots, AI, and marketing automation.