A global electronics distributor unified multilingual content and automated workflows with [A], migrating to a scalable CMS for future growth.
Explore the role of content models in creating personalized user experiences and integrating AI for better outcomes.
Join Joyce Peralta, the digital communications manager at McGill University as she shares her team's journey in consolidating over a thousand websites into a centrally supported CMS, and how implementing a digital governance framework improved productivity. Peralta explains holding regularly scheduled training sessions and collaborative problem-solving builds a strong community of practice.
Join Bill Rogers, founder and CEO of ai12z as he discusses the evolution of content management systems (CMS) and the impact of artificial intelligence (AI) on the industry. He shares insights from his experience in building platforms like Ektron and Orbita, and highlights the shift towards decoupled architectures and the use of large language models (LLMs) in content management. Rogers explains how the combination of structured and unstructured data, along with AI agents, can create personalized and efficient customer experiences. He also emphasizes the importance of curiosity and experimentation in driving innovation in the field.
Discover the future of content management. Explore career recognition, clear paths, community building, and the potential for a professional association.
A global Health IT firm partnered with [A] to streamline workflows, improve content management, reduce costs, enhance personalization and search results.
A global pharma company partnered with [A] to streamline content, reduce costs, improve discovery, and enhance delivery with a modular content model.
A SaaS company partnered with [A] to enhance content strategy, achieving scalable operations, better personalization, and improved content quality.
A top hospital partnered with [A] to streamline content delivery, enhance efficiency, and improve production with the Core Content Model® (CCM).
Learn how a Global Leader in Digital Marketing improved customer personalization and content strategy with [A]'s content orchestration model.
In this episode, Anna Schlegel, a senior executive in content strategy and a pioneer in global content innovation, explores the evolution of content operations and the strategic importance of structured content management in today's AI-driven market. Anna shares insights from her extensive experience, emphasizing the need for a unified content strategy that aligns with business goals and enhances customer experiences.
Discover composable content and how to implement it using the Composable Content Spreadsheet Template. Learn how to overcome adoption barriers.
Unleash the potential of content creation. Understand how machines perceive and connect information. Embrace semantics to create transformative content.
In this episode, Michael Iantosca, a long-time leader in structured content and content supply chains, explores the need for a universal, pluggable content supply chain to connect and orchestrate content workflows across an enterprise. Companies often implement content creation and delivery tools but lack an "operations supply chain" to connect workflows. A future "content mission control" framework moves the industry forward for the AI era, where value comes from ecosystem interconnectedness. Listen to real-world insights on intuitively adopting frameworks like this without complexity.
Cruce Saunders provides tips for implementing modular, reusable content structures using design systems and Figma.
Mike Hedblom of Medallia shares how his team uses Darwin Information Typing Architecture (DITA), a structured content approach, to deliver personalized content experiences. DITA allows content to be broken into modular, reusable components that can be dynamically assembled for different audiences. Mike explains how his team kept it simple when implementing DITA, focusing on solving immediate business needs like documentation personalization. In this interview, he provides tips on how to intuitively adopt structured content techniques like DITA without complexity. Tune in to hear a practical, real-world example of getting started with modular content.
Unlock structured content's power. Insights on breaking silos, accelerating delivery, and its relevance in the age of advanced language models.
Check out the latest tool from Adobe Experience Manager, and see how it is revolutionizing the way content creators can streamline their workflow.
Explore the fusion of intelligent agents, conversational experiences, and data-driven personalization in the content supply chain.
Delve into the MACH framework to gain a competitive edge in the digital age.