Glossary Directory

Digital Asset Management (DAM)

DAM is a system that stores, shares and organizes digital assets in a central location. It amplifies the benefits you receive from creative files such as images, videos and other media. Ultimately, DAM is a solution to a company’s content sharing and storage. DAM helps teams and different departments accomplish their goals. It allows them to quickly find assets, unleashing creative potential. A company with a strong DAM solution has consistent brand throughout each project and campaign.

Key Resources

The Expanded Role of Digital Asset Management
The Expanded Role of Digital Asset Management
Podcast
In this podcast episode, Cruce Saunders interviews Theresa Regli about Digital Asset Management (DAM), Product Information Management (PIM), and Digital Experience Management (DXM). Discover the importance of context and relevance in managing customer data, using artificial intelligence in DAM, and the significance of metadata in enhancing customer experiences. Listen about the challenges in tagging assets and achieving coherence in content and customer experiences across enterprises. Hear insights on the evolution of semantics and the ongoing revolution in content technology, with optimism about the potential for positive change in the industry.