Glossary Directory

A composite assembly of content elements in a durable and transferable form for human consumption.

Structured details that specify the characteristics and behavior of an element.

Abstract version of a content type that can be used to define the concept and the common characteristics of all objects.

A group of elements collected into a stored list.

Refers to the UI component used by content editors to input the values.

Composable content is content that is created, tagged, structured, and categorized for reuse across platforms and output formats.

A discrete, reusable presentation object placed within a Display Template into which structured content elements may be displayed.

What is acquired, managed, and leveraged in order to engage and inform people.

A content record stored and made ready for consumption.

An organizational effort to ensure content created in any part of the organization can be found and reused by any other part of the organization.

The discipline of designing, developing, and deploying models and processes that will meet the requirements of, and operate within the management constraints, set by an organization in its Content Strategy.

A description of a kind of content rendering.

A core organizational capability that emerges when an organization can acquire, manage, and leverage intelligent content.

Content is any information, interactions or experiences that are directed toward an end-user or audience.

A description of the process for handling content.

An illustration of the content lifecycle.

A content management system (CMS) manages the creation and modification of digital content.

A formal definition of the structure of content, identifying content types and their composition, including content and metadata elements, and their relationships to each other.

A management activity that deploys, operates, monitors, and evaluates the operations across the content lifecycle, including the tools and procedures developed to support it.

The Content Orchestration Model is the deliberate, designed plan for the eternity of content workflows.

A collective term for identifying the most granular components of the content.

A high-level illustration of the structure of content.

A cross-functional content team that works to centralize the models, standards, and practices.

A framework that identifies what content an organization should acquire, manage, and leverage in order to meet its business goals.

The composition and organization of content.

A content supply chain enables seamless content experiences for teams and customers.

Solutions that have been designed specifically to work with content.

A unit of content with a common purpose and structure.

A detailed inventory of the content types and their composition.

A procedure for completing a task within the content lifecycle.

Content-as-a-service (CaaS) focuses on managing structured content into feeds that other applications and properties can consume.

A list of standardized terminology designated for use in the indexing and retrieval of information in a particular context or application.

A single, integrated model that defines how content assets will be structured.

A single, integrated model that defines how metadata will be structured.

A comprehensive model that defines concepts and their relationships, as well as the terminology for identifying them.

A customer’s perceptions and related feelings.

Data silos are similar in that they are segregated clusters of raw data.

DAM is a system that stores, shares and organizes digital assets in a central location.

A blueprint of a content rendering.

An XML-based markup language, Darwin Information Typing Architecture (DITA)

A standard vocabulary framework that provides terms for describing digital and physical resources.

A defined, structured blueprint for a content asset.

The main constituent of content types, a unique container of content structure.

An object of a content type.

he wrapper of a single element and its rules and behavior in an editing template.

A headless content management system, or headless CMS, is a back-end-only content management system.

The process of organizing information.

An assembly of content generated to support a specific customer or User Experience on a specific channel.

Represent and store model-relevant information about a content asset.

Intelligent content is content that has been structured and semantically enriched.

Intelligent Customer Experience (ICX) transforms customer interactions by leveraging structured content, contextual insights, and automation to create personalized, seamless experiences across touchpoints. ICX includes these 5 qualities: Omnichannel, Contextual, Fluid, Automated, and Conversational.

A single record of all of the values within a content type, structured by an editing template.

A knowledge graph is a set of typed entities (with attributes) which relate to one another by typed relationships.

Markup refers to the specified display of a text document, its structure, formatting, and the relationship between its parts.

A text string that describes, identifies, or provides supporting information about an asset.

A formal definition of metadata structure.

Set of metadata statements or fields that are applicable to all content assets.

An independent schema used to extend a content model via mappings between elements.

The process of assembling and reassembling pre-approved components into different types of content.

Omnichannel content is content that is able to be published in any number of coherent channels.

A comprehensive and formal model that represents the concepts and relationships within a domain of knowledge.

Conditional logic stored to describe the intended behavior of any content item.

An inventory of the sample content and supporting material.

Any depiction of content into visible form.

A standard vocabulary that provides terms for describing digital resources.

A formal definition of the concepts and their relationships, as well as the terminology for identifying them, for a domain.

A detailed inventory of the vocabularies in the semantic model.

A high-level illustration of the semantic model.

The study of meaning.

A classification scheme that establishes formal rules for the order or arrangement of things within a domain.

The Content Order is an [A] sponsored educational program.

A structured approach to defining and relating the terms used to label concepts within semantic models.

Content Units are instances of structured content that come in two varieties: Fields and Components.

A discipline encompassing all the elements that make up the user interface.

The corresponding data for a Field within editing templates.

A Content Item, related to a parent item.

A particular form of a Content Model, content type, or element.

A group of elements assembled for use in a particular display context.

Self-updating content blocks that can be placed/referenced into display templates.

A markup language designed to support the encoding of content and its structure.